Wednesday 21 April 2010

Marketing Daily - Cadbury, Unilever, Nokia, Nissan

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Breaking news from Marketing
In association with
Breaking news from Marketing April 2010
 
Latest News
 
Phil Rumbol set to leave Cadbury following Kraft restructure
John Reynolds,
21 April 2010
 

LONDON - Phil Rumbol, marketing director at Cadbury and the man behind...

Cadbury: Gorilla creater Phil Rumbol to leave
 
 
Unilever to crowdsource content for 13 global brands
David Tiltman,
20 April 2010
 

LONDON - Unilever is calling on consumers to produce ad content for...

Unilever's Babs Rangaiah
 
 
Nokia appoints Nichols as UK head of marketing
Sara Kimberley,
21 April 2010
 

LONDON - Nokia's head of trade and customer marketing, John Nichols, has...

Nokia: appoints John Nichols
 
 
Nissan shifts marketing budget to experiential projects
Alex Brownsell,
21 April 2010
 

LONDON - Japanese car manufacturer Nissan is shifting its communications strategy away...

Nissan: shifting to experiential projects
 
 
Alan Mitchell on Branding: The information exchange
Alan Mitchell,
21 April 2010
 

LONDON - Political parties are showing brands the way on handing consumers...

Alan Mitchell on Branding: The information exchange
 
 
Brand Health Check: Goodfella's
Jeremy Lee,
21 April 2010
 

LONDON - The frozen-pizza brand is losing sales, despite steady growth across...

Brand Health Check: Goodfella's
 
 
Simon Fuller set to win back Brand Beckham
Joe Thomas,
21 April 2010
 

LONDON - Simon Fuller is set to resume control of David and...

Brand Beckham: Simon Fuller bidding to resume control
 
 
Zavvi agrees sponsorship deal with RugbyRocks
Joe Thomas,
21 April 2010
 

LONDON - Zavvi.com has agreed a sponsorship deal with rugby and music...

RugbyRocks: to be sponsored by Zavvi
 
 
 
Also in the News
 
Andrew Walmsley on Digital: A little more conversation
Andrew Walmsley,
21 April 2010
 
Sector insight: UK theme parks
Jane Bainbridge,
20 April 2010
 
Savlon ends TV hiatus with umbrella ad drive
Gemma Charles,
20 April 2010
 
Strongbow eyes wider appeal with digital push
Joe Thomas,
20 April 2010
 
Renault to use Sims 3 for electric car roll-out
Alex Brownsell,
20 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Get ready for Vendor Relationship Management
Alan Mitchell
 

  The goal of most CRM projects is to increase customer life time value: by cross-selling, up-selling, improving retention and reducing...

 
 
Normal service has resumed. And Duncan Bannatyne is back in the country
Jeremy Lee
 

Browns Chauffeur Hire , based in Heston, has a lot to answer for. The company has just issued a press...

 
 
Forget picking up the stranded holiday-makers, let's invade France
Jeremy Lee
 

Next month marks the seventieth anniversary of the evacuation of British troops from Dunkirk by a flotilla of small boats,...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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