Friday, 9 April 2010

Marketing Daily - Cadbury, Fanta, iPad, Arla, Frijj

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Breaking news from Marketing
In association with
Breaking news from Marketing April 2010
 
Latest News
 
Cadbury studies plans to launch branded cafes
John Reynolds,
09 April 2010
 

LONDON - Kraft Foods is set to support the roll out of...

Cadbury: considers cafe move
 
 
Fanta to launch global campaign to lift sales
Joe Thomas,
09 April 2010
 

LONDON - Coca-Cola is to roll out its first global campaign in...

Fanta: grab a taste of Friday campaign
 
 
The iPad: ten reasons why 'feet up' technology is the next big thing
Craig Walmsley,
09 April 2010
 

LONDON - EHS 4D Digital managing director Craig Walmsley puts the iPad...

Apple iPad: with feet up technology
 
 
Arla calls pan-European media review
Daniel Farey-Jones,
09 April 2010
 

LONDON - Arla Foods has called a review of its media planning...

Arla: reviews media duties on brands including Cravendale
 
 
Frijj unveils limited edition St George's Day bottle
Joe Thomas,
09 April 2010
 

LONDON - Frijj, Dairy Crest's flavoured milk brand, is launching a limited...

Frijj: limited edition St George's Day bottle
 
 
Comparethemarket.com, Spotify and AKQA triumph at Revolution Awards
Staff,
09 April 2010
 

LONDON - Mark Vile, marketing director at Comparethemarket.com won digital marketer of...

Mark Vile: Revolution's Digital Marketer of the Year
 
 
Carlsberg renews Wembley Stadium sponsorship
Alex Brownsell,
08 April 2010
 

LONDON - Carlsberg has renewed its sponsorship of Wembley Stadium, signing a...

Carlsberg: staying at Wembley
 
 
TK Maxx funds C4 fashion show Frock Me
Anne Cassidy,
09 April 2010
 

LONDON - TK Maxx has funded the second series of Channel 4...

Frock Me: Channel 4 series to be funded by TK Maxx
 
 
 
Also in the News
 
Cadbury to break Eyebrows follow-up tonight
John Reynolds,
09 April 2010
 
Kwik-Fit ad features Kitt from Knight Rider
Joe Thomas,
09 April 2010
 
Digital Economy Bill passes its third reading
Maisie McCabe and David Barros,
08 April 2010
 
Channel 4 signs up Waitrose for food sponsorship
Joe Thomas,
07 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
They're not Terry's and they're certainly no longer Lenny's
Jeremy Lee
 

Given that there is wall-to-wall coverage of the election the next four weeks seem the ideal time, in the words...

 
 
Asda wants its mums to blog the election
Gordon Macmillan
 

Smart move by Asda. It has taken its line about "Asda mums" and hopped onto the election bandwagon. And why not? We're...

 
 
After CRM
Alan Mitchell
 

If CRM is intrinsically flawed, what is the alternative?     OK. This is where I make a...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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