DM bulletin from Brand Republic - Pizza Hut CRM, crowd-sourced business data, OgilvyOne

NEWS Pizza Express seeks dedicated shop for CRM By Matt Williams, 22-Apr-10, 10:44 LONDON - Pizza Express, the Gondola Group restaurant brand, is on the hunt for an agency to handle its CRM account. OgilvyOne beats two to Action Aid account By Matt Williams, 22-Apr-10, 12:20 LONDON - Action Aid, the global anti-poverty charity, has appointed OgilvyOne London to handle a new campaign to recruit child sponsors in the UK after a pitch against two undisclosed agencies. Salesforce.com buys crowd-sourced business data firm for £92m By Daniel Farey-Jones, 22-Apr-10, 11:45 LONDON - CRM software provider Salesforce.com has agreed to acquire Jigsaw, a US-based company offering a 'Wikipedia-style' approach to business contact data, for $142m (£92.2m) in cash. Open University kicks off direct marketing pitch By Matt Williams, 22-Apr-10, 10:36 LONDON - The Open University has called a statutory review of its direct marketing account. Data watchdogs apply pressure over Google's privacy record By Daniel Farey-Jones, 21-Apr-10, 16:30 LONDON - Data watchdogs from the UK and nine other countries have criticised Google's disregard for privacy in its Buzz and Street View services and called on the company to incorporate "mimimum" principles in future products. ALSO IN THE NEWS Philips follows sexy toys with hair removal By Joe Thomas, 22-Apr-10, 08:50 AIS poaches PAA's Lachlan James to lead digital strategy By Matt Williams, 20-Apr-10, 11:25 Story brings in UK creative By David Barros, 21-Apr-10, 15:00 Loyalty schemes need to do more, claims YouGov poll By Staff, 22-Apr-10, 12:10 Pizza Hut campaign aims to capitalise on World Cup dining By Joe Thomas, 19-Apr-10, 13:51 LATEST BLOG ENTRIES Get ready for Vendor Relationship Management By Alan Mitchell / Brand Republic   The goal of most CRM projects is to increase customer life time value: by cross-selling, up-selling, improving retention and... Has Twitter stopped people shouting at the telly? By Jeremy Lee / Brand Republic People cleverer than me (Thinkbox) have pointed out how television and the internet are complimentary media rather than rivals.   So the... Mission pays price for over-expansion: debt restructured, chief executive and CFO leave, Bray Leino founder takes chair By Bob Willott / Brand Republic The Mission Marketing Group ? the AIM listed company identified as one of several with vulnerable balance sheets by Marketing Services... Clegging up the works By Ian Moore / Brand Republic One of the few marketing maxims I find useful is what I call the 'either/or theory'. (Apologies if I repeat myself.) It's founded upon... Are we entering the age of no-risk creativity? By Sue Unerman / Brand Republic   It's long been true that you only have to switch on the TV or glance up at a bus side to see examples of creative ideas that really do not... If you were a punctuation mark, what would you be? By Lolly And Nat / Brand Republic Just a random conversation that came up the other day, I can't remember why. Lol, I would be a Semi-Colon. I like the way they're not quite one or... MORE BLOGS MORE WHITEPAPERS   Planner/Senior Planner Recruiter: Direct Recruitment Salary: £50000-£65000 Location: Central London Brilliant opportunity for passionate petrol head Account Manager to join a fantastic agency Recruiter: Firehorse Salary: £20-28k Location: Central London Account Executive Recruiter: Direct Recruitment Salary: £18000-£18000 Location: Central London Senior Account Manager Recruiter: Purple Consultancy Salary: £33000-£36000 Location: Central London Desperately seeking Account Managers Recruiter: Barker Graves Salary: £25-29k per annum Location: Central London Account Director – Advertising – Soho Recruiter: Spectrum Salary: £45,000 - £60,000 Location: Central London Senior Project Manager Recruiter: Source Salary: £40000-£50000 Location: Central London Loyalty Marketing Manager Recruiter: Blue Skies Marketing Recruitment Salary: £30000-£40000 Location: East Midlands Account Executive – Direct Marketing Recruiter: Ad Lib Salary: £17k - £22k Location: South West England Account Manager – Direct Marketing Recruiter: Ad Lib Salary: £20k - £26k Location: South West England     Strategic Corporate Communications Conference - Day 1 Strategic Corporate Communications Conference - Day 2 Engaging Email Marketing In Practice   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | Ad of the day | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin