Breaking news from Brand Republic - Apple iPhone, Cadbury, Andy awards, Trading Places, iPad review

NEWS Apple unveils 'one-billion-a-day' iPhone ad platform By Matt Williams, 09-Apr-10, 09:40 LONDON - Apple has revealed details of its new mobile advertising platform, allowing advertisers to run campaigns that "combine the emotion of TV with the interactivity of the web", as the company targets delivering one billion ad impressions a day. Cadbury studies plans to launch branded cafes By John Reynolds, 09-Apr-10, 09:20 LONDON - Kraft Foods is set to support the roll out of a national chain of Cadbury-branded cafes to compete against high street coffee shops such as Costa Coffee and Starbucks. TBWA\Chiat\Day scores top prize at the 2010 Andys By Matt Williams, 09-Apr-10, 08:00 LONDON - TBWA\Chiat\Day Los Angeles has scooped the top prize at the 2010 International Andy awards, thanks to its 'Replay' campaign for the sports energy drink Gatorade. Trading Places (9 Apr): This week's people moves in advertising, marketing and media By Staff, 09-Apr-10, 08:45 LONDON - Former AOL MD Michael Steckler resurfaced in the digital world this week and Mastercard appointed a new global marketing chief, as Brand Republic rounds up the people moves in advertising, digital, marketing and media. The iPad is a game-changer - content ownners beware By Gordon Macmillan, 09-Apr-10, 10:06 REVIEW: Having spent the past 24-hours experimenting, playing and testing the iPad, it appears Apple has once again created a product that, although far from perfect, will have far reaching consequences for the world of media and technology. ALSO IN THE NEWS Isklar water rolls out icy TV spot By Joe Thomas, 09-Apr-10, 09:30 TK Maxx funds C4 fashion show Frock Me By Anne Cassidy, 09-Apr-10, 08:45 Kwik-Fit ad features KITT from Knight Rider By Joe Thomas, 09-Apr-10, 09:45 Tiger Woods returns to Nike's marketing with emotive ad By Andrew Mccormick, 08-Apr-10, 09:52 John Prescott urges supporters to waste Conservative search budget By David Barros, 08-Apr-10, 15:40 LATEST BLOG ENTRIES MALCOLM McLAREN..CLOSER TO GOD. By Robert Campbell / Brand Republic Robert made this commercial for Virgin Atlantic with Malcolm McLaren back in 1999./ A most enjoyable day on set. A tragic loss. The end of an era.... Revenue upsurge prompts Dentsu to up its profit forecast By Bob Willott / Brand Republic A last minute modest upsurge in revenues has prompted Dentsu to increase its forecast post-tax profit by 11.8% for the year that ended on 31 March... WIN's profit is up and down By Bob Willott / Brand Republic The £557,000 post-tax profit reported last month by the AIM listed mobile technology specialist WIN was reassuring in the current climate, but does... Build It and They Might Come By Natasha Peskin / Brand Republic To launch their new Cognac line, Hennessey has signed up some of the US's biggest DJs to play a series of nationwide events which will be the focus... I did Ogvily's brick challenge (10 years ago) By Chris Quigley / Brand Republic I'm loving Ogilvy's search for the world's best salesperson challenge .  I'm loving it because it's a great marketing set-piece for Ogilvy -... I've got an iPad and I know how to use it By Jeremy Lee / Brand Republic Want to know about the new iPad? Well read a proper review here .   This is because I couldn't be bothered/am not qualified to write one... Group M's COI "agency" opens for business By Ian Darby / Brand Republic Despite the period of purdah surrounding COI ad spend ahead of the General Election it has been a busy time for the Government's communications arm.... Data governance: Too important to ignore By Ol Janus, Md, Ehs 4d Discovery / Brand Republic The terms 'data governance' and 'data security' are on everyone's lips; individuals working in the data and marketing sectors, and ordinary... MORE BLOGS MORE WHITEPAPERS   Affiliate Partnerships Manager - Top Travel & Lifestyle Brand Recruiter: GIM Recruitment Salary: Circa £40k + Benefits Location: Central London Director of Marketing Recruiter: DKB Household UK Salary: Competitive salary + benefits Location: South East England Online Marketing Manager Recruiter: Bowcliffe Salary: £Excellent + bonuses, benefits Location: North London Senior Account Director Recruiter: Dynamic New Alliances Salary: Up to £50K Location: Central London Data Analyst/ Planner Recruiter: Whitewater Salary: £30-40K, D.O.E. Location: Central London Affiliate Partnerships Manager - Top Travel & Lifestyle Brand Recruiter: GIM Recruitment Salary: Circa £40k + Benefits Location: Central London Senior Media Planning Manager Recruiter: T-Mobile Salary: Up to £55,000 + benefits Location: South East England Account Manager Recruiter: Blue Skies Marketing Recruitment Salary: £28000-£32000 Location: Central London Planner/Senior Planner Recruiter: Direct Recruitment Salary: £55000-£70000 Location: Central London Senior Planner Recruiter: Direct Recruitment Salary: £60000-£100000 Location: Central London   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | Ad of the day | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin