Tuesday, 13 April 2010

Marketing Daily - Coca-Cola, Eurostar, VW, Premier Foods, Plenty

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Breaking news from Marketing
In association with
Breaking news from Marketing April 2010
 
Latest News
 
Coca-Cola set to axe jobs in European marketing review
Joe Thomas,
12 April 2010
 

LONDON - Coca-Cola is overhauling its European marketing operation as part of...

Coca-Cola: European marketing review
 
 
Eurostar to reposition as gateway to Continent
Alex Brownsell,
13 April 2010
 

LONDON - Eurostar is positioning itself as a wide-ranging travel brand to...

Eurostar: looking beyond promotion of fares to destinations
 
 
Parties fall in line over marketing to kids
Gemma Charles,
13 April 2010
 

LONDON - A controversial website that will enable parents to complain about...

Labour: manifesto details plans
 
 
VW shifts ad focus to value message
Alex Brownsell,
13 April 2010
 

LONDON - Volkswagen is switching its marketing strategy away from a focus...

Volkswagen: ads claim to combat perception that cars are expensive
 
 
Premier Foods takes Great Little Ideas online
John Reynolds,
13 April 2010
 

LONDON - Premier Foods has launched GreatLittleIdeas.com, a website for its £10m...

Premier Foods: Great Little Ideas goes online
 
 
Plenty drops ad characters
Joe Thomas,
13 April 2010
 

LONDON - Plenty, the kitchen towel brand formerly known as Bounty, has...

Plenty: introducing Juan Sheet
 
 
 
Also in the News
 
Debenhams posts flat sales despite £2m TV campaign
Joe Thomas,
13 April 2010
 
Asda raises awareness of Kwik Cricket sponsorship
Joe Thomas,
13 April 2010
 
Oasis switches focus to inspire 'better lunchtimes'
Daniel Farey-Jones,
12 April 2010
 
Mark Kleinman on Marketing and the City: In the balance
Mark Kleinman,
13 April 2010
 
The iPad: ten reasons why 'feet up' technology is the next big thing
Craig Walmsley,
09 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Young marketers - either your ad agencies don't rate you or they don't know who you are
Jeremy Lee
 

Next month, Marketing publishes its definitive list of the Top 100 UK marketers. It's something that we spend hours deliberating...

 
 
?Mobile advertising really sucks!?
Mark Tomkins, TDA
 

So proclaimed Apple CEO Steve Jobs last week. It?s obviously a sideswipe at his old chums Google, but also heralds...

 
 
Guilt Marketing (GRM?)
Lolly and Nat
 

Does anyone else get the 'gym guilt' when they haven't been for over two weeks? It's hard dealing with your...

 
 
 
 
 
 
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