Monday 19 April 2010

Media AM - Lebedev to relaunch Independent, Star halves cover-price, Bellwether report optimistic, Coca-Cola kicks off World Cup ads

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The Independent: set for relaunch by new owner Lebedev
Lebedev to relaunch The Independent tomorrow
John Reynolds, 19 April 2010

LONDON - The Independent, under its new Russian owner Alexander Lebedev, is...

  
Daily Star: cover price reportedly set to be halved
Desmond targets tabloid rivals with half-price Daily Star
John Reynolds, 19 April 2010

LONDON - Richard Desmond is to halve the cover price of the...

  
Marketing spend on the up
Bellwether reports spending up for first time in ten quarters
Anne Cassidy, 19 April 2010

LONDON - Optimism in the wider economy is translating into increased ad...

  
Coca-Cola: Roger Milla World Cup activity
Coca-Cola kicks off World Cup celebration campaign
Alex Brownsell, 19 April 2010

LONDON - Coca-Cola is launching a multi-million pound global campaign to promote...

  
Out and About 19 April
Out and About 19 April
Harriet Dennys, 16 April 2010

Metro throws an Alice in Wonderland-themed party for media agencies at Fabric,...

  
Swiftcover: Iggy Pop campaign
Swiftcover.com to sponsor Absolute Radio Live
Maisie McCabe, 19 April 2010

LONDON - Insurance brand Swiftcover.com has signed a year long deal to...

  
Facebook: alters fan pages
Facebook redesign drops 'Become a fan' button
Sara Kimberley, 19 April 2010

LONDON - Facebook is to scrap its "Become a fan" button for...

  
Nick Clegg: a solid performance in the TV debates
Starcom social media tracking points to polarised opinion on leader debates
David Barros, 16 April 2010

LONDON - Analysis of more than one million online discussions by Starcom...

  
The Daily Mirror: 2 for 1 days out
Paper Round (19 April) - a look at the day's newspapers
Sarah Johnson, 19 April 2010

LONDON - The Royal Navy could be called in to return stranded...

  
*   Also in the News
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FHM newsstand sales tumble below 100,000
John Reynolds, 16 April 2010
NEWSPAPER ABCS: The Observer's revamp fails to stem circulation decline
Maisie McCabe, 16 April 2010
NEWSPAPER ABCS: The Independent achieves first rise of 2010
John Reynolds, 16 April 2010
March 2010 newspaper ABCs at a glance
Sarah Johnson, 16 April 2010
Media Bitch's Diary 16 April
Harriet Dennys, 16 April 2010
Stubbs and Keegan to star in ESPN's football campaign
Arif Durrani, 16 April 2010
Mindshare hires Christopher Lockwood as head of Invention
Anne Cassidy, 16 April 2010
RadioCentre dismisses Ofcom deregulation plans as 'immaterial'
Maisie McCabe, 16 April 2010
Electronic Arts' Playfish signs TBG to social media ad business
Staff, 16 April 2010
 

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