Breaking news from Brand Republic - Milk Marketing Board, P&G, Kraft, Unison, digital election Q&A

NEWS Pixie Lott and Gordon Ramsay front new milk campaign By Joe Thomas, 12-Apr-10, 09:40 LONDON - Pixie Lott and Gordon Ramsay are fronting the biggest campaign to encourage people to drink milk since the famous 'Accrington Stanley' ads of the 80s. Party leaders to take part in digital Q&A By Sara Kimberley, 12-Apr-10, 09:50 LONDON - David Cameron, Gordon Brown and Nick Clegg are to conduct question and answer sessions on YouTube and Facebook in an attempt to reach younger and first-time voters. P&G to raise adspend above sales for 2010 By Daniel Farey-Jones, 12-Apr-10, 09:45 LONDON - The UK and Ireland chief of Procter & Gamble has said the company's adspend will increase by more than its expected sales growth this year. Kraft attempts to win consumers over to breakfast biscuit By John Reynolds, 12-Apr-10, 09:00 LONDON - Kraft is to invest £3m in promoting its new breakfast biscuit , Belvita Breakfast, and is fronting its TV burst with radio personalities Johnny Vaughan and Lisa Snowdon. Unison launches poster campaign to warn of Tory cuts By David Barros, 12-Apr-10, 08:50 LONDON - Unison have entered the political fray today with a hard-hitting poster campaign urging voters to think twice about voting Conservative. ALSO IN THE NEWS Simon Kelner named interim editor of The Independent By John Reynolds, 09-Apr-10, 16:26 Private equity company buys Reader's Digest By John Reynolds And Anne Cassidy, 09-Apr-10, 17:15 Guardian to outsource work to Seven Squared By John Reynolds, 09-Apr-10, 17:47 Twitter readies 'significant' redesign By Gordon Macmillan, 09-Apr-10, 16:35 The iPad: ten reasons why 'feet up' technology is the next big thing By Craig Walmsley, 09-Apr-10, 15:00 LATEST BLOG ENTRIES Talked-about advertising By Steve Henry / Brand Republic Recently Channel 4 asked me to write a blog about a speech I'm going to give soon on the subject of talked-about advertising. By deciding to post it... Twitter buys iPhone app Tweetie - will make it free By Gordon Macmillan / Brand Republic It was tipped earlier this week and it has now been confirmed that Twitter has bought iPhone Twitter client Tweetie ahead of a possible launch of... Why the latest Cadbury ad is no "Gorilla" By Larissa Vince / Brand Republic The latest Cadbury Dairy Milk ad from Fallon breaks tonight, featuring a chocolate charmer weaving a spell over bowls of the molten foodstuff .... Virtual goes tangible By Greg Taylor / Brand Republic In a DIY twist on augmented reality technology, StickyBits gives people the power to transform their surrounding environment into their own... Coming face-to-face with food again By Greg Taylor / Brand Republic   Much of the food we eat bears no resemblance to its natural form. Frozen in multi-packs, wrapped in cellophane or sporting a long-list of... Event advertising deserves equal billing with Event TV By Planet Blog / Brand Republic Carl Nawagamuwa, an account director at Mediaedge:cia, who attended Channel 4's 2009 Plannertarium, on how media owners and agencies need to work... Searching for votes: What would Google do? By Red Yellow Blue / Brand Republic Many newspaper and broadcast outlets are tasking specific journalists with producing shiny features on how the internet is making this election... Pick up the gauntlet and pick a politician By Red Yellow Blue / Brand Republic With a General Election where there's no Obama-type candidate to vote for , just individuals and parties that you want to vote against, switching... MORE BLOGS MORE WHITEPAPERS   Head of Activation Planning Recruiter: Dynamic New Alliances Salary: £100K+ depending on experience Location: Central London Marketing Executive - Loyalty Group Recruiter: GIM Recruitment Salary: £28k + Great Benefits Director of Marketing Recruiter: DKB Household UK Salary: Competitive salary + benefits Location: South East England Online Marketing Manager Recruiter: Bowcliffe Salary: £Excellent + bonuses, benefits Location: North London Data Analyst/ Planner Recruiter: Whitewater Salary: £30-40K, D.O.E. Location: Central London UK Marketing Manager Recruiter: Ramsey Hall Salary: Circa £50,000 + Benefits Location: South East England Group Account Director – London – c£70k Recruiter: Fill Recruitment Ltd Salary: c£70k + benefits Location: Central London ATL Account Director - to £60k Recruiter: Fill Recruitment Ltd Salary: to £60k Location: Central London Captain of your own ship - Head of Search - 100K Recruiter: Propel Salary: £80000-£1000000 Location: Central London Flash & Aftereffects Designer Recruiter: Digital Gurus Salary: £25000-£35000 Location: Central London   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Brand Republic: News | Blogs | Forums | Ad of the day | Research | Events | Agency Showcase | Brand Republic Jobs: Advertising | Marketing | Media | Sales Promotion | Market Research | Digital | Public Relations | Design | Events | Direct Marketing | Manage my bulletins | Unsubscribe from this bulletin