Tuesday, 13 April 2010

Campaign Daily Fix - Paywalls, Tories, BBC, Twitter and more...

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Campaign Daily Fix
 
13 April 2010  
Latest News
Radio Times features caricatures of party leaders, by Roger Law
Paywalls will not work, says PM Gordon Brown
Arif Durrani, 13 April 2010

Prime Minister Gordon Brown has expressed doubt over the feasibility of online paywalls, particularly if placed around news content, just as Rupert Murdoch's News International prepares its first major UK...

 
Brown bashing: PM's record attacked in latest Tory posters
Tory Party launches second phase of Brown-bashing campaign
Matt Williams, 13 April 2010

LONDON - The Conservative Party has launched its second wave of posters that again attack Gordon Brown, by highlighting the Prime Minister's apparent poor record in office.

 
The search for Toto: BBC promo Wizard of Dogz
Spaniels and terriers re-enact 'Wizard of Dogz' for BBC promo
Matt Williams, 13 April 2010

LONDON - Saint@RKCR/Y&R has created a viral rendition of the classic film 'Wizard of Oz' re-enacted by dogs to promote BBC One's search for a dog to play Toto in...

 
Warburtons: burnt loaf ad breaks this weekend
Warburtons launches latest ad in family baker campaign
Matt Williams, 13 April 2010

LONDON - Warburton's new TV spot continues its latest theme of parodying a Hollywood epic to promote its credentials as the caring baker.

 
Red Bull: has signed up with Promoted Tweets
Twitter debuts 'Promoted Tweets' ad platform
Sara Kimberley, 13 April 2010

LONDON - Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up.

 
The Facebook dialogue box with added CEOP link
Facebook concedes to online safety demands
Daniel Farey-Jones, 13 April 2010

LONDON - Facebook has responded to concerns over online safety by allowing its UK users to directly report potential criminal activity to police and offering eight child protection bodies up...

 
 
Also in the News
Ewan Paterson departs CHI for DDB Chicago
Matt Williams, 12 April 2010
Coca-Cola set to axe jobs in European marketing review
Joe Thomas, 12 April 2010
LBi hires Oanes as associate creative director
Sara Kimberley, 13 April 2010
 
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Latest Work
Ribena 'Ribena bursting with berryness'
Ribena 'Ribena bursting with berryness' by M&C Saatchi
12 April 2010

New television ad from Ribena that aims to re-establish a connection with mothers.

 
St John Ambulance 'the difference' by BBH
St John Ambulance 'the difference' by Bartle Bogle Hegarty
12 April 2010

St John Ambulance launches campaign to emphasise the importance of first aid skills as the difference between a life lost and a life saved.

 
Mastercard 'world Mastercard'
Mastercard 'world Mastercard' by McCann Erickson
12 April 2010

Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims to promote the credit card's "World MasterCard" platform.

 
More Work
 
Blogs
Latest Blog Entries
Guilt Marketing (GRM?)
Lolly and Nat

Does anyone else get the 'gym guilt' when they haven't been for over two weeks? It's hard dealing with your...

Talked-about advertising
steve henry

Recently Channel 4 asked me to write a blog about a speech I'm going to give soon on the subject...

Malcolm McLaren. Closer to god.
robert campbell

Robert made this commercial for Virgin Atlantic with Malcolm McLaren back in 1999./ A most enjoyable day on set. A...

Group M's COI "agency" opens for business
Ian Darby

Despite the period of purdah surrounding COI ad spend ahead of the General Election it has been a busy time...

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