Tuesday, 6 April 2010

Digital PM - Steckler, ESPN, Terence Higgins Trust, Uniqlo, BR app chart

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Michael Steckler: joins Criteo as managing director

Former AOL UK MD Steckler joins Criteo as UK boss

by Sara Kimberley, mediaweek.co.uk, 06-Apr-10, 13:12

LONDON - Michael Steckler, AOL UK's former managing director, has joined the personalised retargeting business Criteo.

EPL mobile rights shifting from Sky (pictured) to ESPN

ESPN wins mobile Premier League rights from Sky

by Maisie McCabe, mediaweek.co.uk, 06-Apr-10, 16:11

LONDON - Disney-owned broadcaster ESPN has won the rights to distribute Premier League highlights to mobile phones from next season, beating current rights holder BSkyB.

THT: launching a social media and advertising campaign

Terrence Higgins Trust looks to social media for 'listening' campaign

by Joe Thomas, campaignlive.co.uk, 06-Apr-10, 15:55

LONDON - Terrence Higgins Trust (THT), the HIV and sexual health charity, is launching a social media and advertising campaign inviting gay and bisexual men to discuss sex.

UTweet: latest campaign from Uniqlo

Uniqlo creates Twitter show in online campaign

by Staff, marketingmagazine.co.uk, 06-Apr-10, 13:57

LONDON - Clothing retailer Uniqlo is attempting to tap into the popularity of Twitter by creating UTweet, an online campaign promoting its latest t-shirts.

BR app chart: Facebook regains the number one spot

Facebook reclaims top spot as Lego breaks into BR app chart

by Staff, Brand Republic, 06-Apr-10, 15:30

LONDON - Facebook has retaken the top spot from Comparethemarket.com's iSimples in this week's BR branded app chart, denying the meerkat a hat-trick of number one slots.

ALSO IN THE NEWS

Steak co-founder Walker leaves agency

by Sara Kimberley, campaignlive.co.uk, 06-Apr-10, 12:10

Labour picks winner of crowd sourcing competition as Tories launch counter campaign

by Matt Williams, campaignlive.co.uk, 06-Apr-10, 12:35

Lonely Planet publishes $19.99 iPad app

by David Barros, Brand Republic, 06-Apr-10, 11:40

Tory leader's wife debuts Sam Cam

by Sara Kimberley, Brand Republic, 06-Apr-10, 11:01

Apple shifts 300,000 iPads in first day

by Matt Williams, Brand Republic, 06-Apr-10, 09:30

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