Tuesday, 6 April 2010

Marketing Daily - Kraft, Feel Good Drinks, Chevrolet, BA

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Breaking news from Marketing
 
Breaking news from Marketing April 2010
 
Latest News
 
MPs criticise Kraft over Cadbury takeover
John Reynolds,
06 April 2010
 

LONDON - A committee of MPs has issued a critical report on...

Cadbury: new owner Kraft comes under scrutiny by MPs
 
 
Feel Good Drinks gets one up on Britvic
Joe Thomas,
06 April 2010
 

LONDON - The Feel Good Drinks Company has increased pressure on rival...

Feel Good : drinks brand secured deal with the Orchid Group
 
 
Chevrolet launches branded UK music tour
Alex Brownsell,
06 April 2010
 

LONDON - General Motors-owned car marque Chevrolet is launching a digital campaign...

Chevrolet: launches pop-up music tour
 
 
British Airways attacked for executive share option award
Alex Brownsell,
06 April 2010
 

LONDON - British Airways has been attacked by the Unite trade union...

BA: executive share option award comes under fire
 
 
Tetley's brings back the Huntsman for marketing push
Joe Thomas,
06 April 2010
 

LONDON - Tetley's, the ale brand, has launched a new campaign featuring...

Tetley's: features the Huntsman character in its latest campaign
 
 
Patek Philippe unveils global press campaign
Gemma Charles,
06 April 2010
 

LONDON - Patek Philippe, the luxury Swiss timepiece brand, has rolled out...

Patek Phillippe: ad campaign highlights company's values
 
 
John Smith's turns Liverpool green with Aintree outdoor activity
Gemma Charles,
05 April 2010
 

LONDON - John Smith's, the bitter brand, has "taken over" Liverpool with...

John Smith: Grand National ad
 
 
 
Also in the News
 
Uniqlo creates Twitter show in online campaign
Staff,
06 April 2010
 
Lumley to be the face of probiotic yoghurt
John Reynolds,
02 April 2010
 
Lonely Planet publishes $19.99 iPad app
David Barros,
06 April 2010
 
Lebedev says thanks to The Guardian
John Reynolds,
06 April 2010
 
NME relaunches with 10 different cover stars
Anne Cassidy,
05 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
After CRM
Alan Mitchell
 

If CRM is intrinsically flawed, what is the alternative?     OK. This is where I make a...

 
 
Just what the world needs - another boring blog on the election
Jeremy Lee
 

Oh good, the election has been called. Whatever the result, one thing is clear - this will be the first...

 
 
The worst election advertising ever?
CHRIS BARRACLOUGH
 

Election advertising sets very low standards and this year is failing to keep them. What can explain the creative paralysis...

 
 
The real value of crowdsourcing
Craig Elder
 

How can we use the principle of crowd sourcing in politics? The last couple of weeks have seen Labour and...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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