Thursday 15 April 2010

DM bulletin from Brand Republic - InterContinental, TUI, Water Aid, Twitter

Brand Republic Direct Marketing Bulletin In association with Royal Mail

NEWS

Holiday Inn: part of the InterContinental Hotels Group

InterContinental hands Ogilvy global customer marketing business

By Daniel Farey-Jones, 14-Apr-10, 09:21

LONDON - InterContinental Hotels Group has consolidated its global customer marketing business with Ogilvy & Mather.

TUI: marketing restructure under way

TUI in reversal of group marketing structure

By Alex Brownsell, 14-Apr-10, 09:46

LONDON - Tour operator TUI is aban­doning the marketing shake-up it initiated less than a year ago to revert to a single-team structure.

WaterAid: aims to raise awareness of lack of sanitation

Kitcatt Nohr picks up WaterAid DM brief

By Matt Williams, 15-Apr-10, 11:30

LONDON - WaterAid, the international charity that aims to help people escape the poverty and disease caused by living without safe water, has handed a portion of its direct marketing account to Kitcatt Nohr Alexander Shaw.

Red Bull: has signed up with Promoted Tweets

Twitter debuts 'Promoted Tweets' ad platform

By Sara Kimberley, 13-Apr-10, 09:20

LONDON - Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up.

JD Williams: home shopping company retains agency

Principles Agency retains JD Williams ad account

By Matt Williams, 12-Apr-10, 13:30

LONDON - JD Williams, the UK's largest direct home shopping company, has retained Principles Agency to handle its advertising account.

ALSO IN THE NEWS

Ramsey takes MD role at digital agency 20:20

By Sara Kimberley, 14-Apr-10, 16:30

Kingsmill butters up to Britain's Got Talent

By David Barros, 15-Apr-10, 12:33

Start-up introduces paid search model to Twitter

By Sara Kimberley, 12-Apr-10, 12:15

NSPCC targets election candidates in below-the-line campaign

By Matt Williams, 07-Apr-10, 10:45

APA elects Ellen Brush as chairwoman

By Anne Cassidy, 07-Apr-10, 12:10

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