Thursday, 8 April 2010

DM Bulletin from Brand Republic - NSPCC, TDA, APA, Story Worldwide, targeted marketing

Brand Republic Direct Marketing Bulletin In association with Royal Mail

NEWS

NSPCC: campaign targets parliamentary candidates

NSPCC targets election candidates in below-the-line campaign

By Matt Williams, 07-Apr-10, 10:45

LONDON - Children's charity the NSPCC has called on politicians to make child protection a priority, in a new below-the-line campaign created by Rapp.

Livability: disability charity hires TDA for legacy-giving brief

TDA picks up disability charity brief

By Matt Williams, 06-Apr-10, 15:46

LONDON - Livability, the national disability charity, has appointed TDA to handle the advertising for its legacy fundraising work.

Ellen Brush: new chairwoman of the APA

APA elects Ellen Brush as chairwoman

By Anne Cassidy, 07-Apr-10, 12:10

LONDON - APA, the customer magazine association, has elected Ellen Brush, the managing director of Axon Publishing, as its new chairwoman.

Mimecast: has awarded Story Worldwide six-figure digital brief

Story Worldwide lands Mimecast digital work

By David Barros, 08-Apr-10, 11:55

LONDON - Story Worldwide has picked up a six-figure digital brief from cloud-based email technology provider Mimecast, following a pitch process last month.

Stuart Wheldon: Eloqua's head of client services for EMEA

Most businesses not using targeted marketing

By Staff, 08-Apr-10, 12:17

LONDON - Four fifths of global marketing operations are not fully targeted while many do not monitor how customers are interacting with their online marketing activity, claims new research.

ALSO IN THE NEWS

DM industry beats government recycling targets

By Matt Williams, 01-Apr-10, 13:30

Crisis calls integrated pitch

By Matt Williams, 01-Apr-10, 11:00

BMW picks Engine for consolidated UK creative accounts

By Staff, 31-Mar-10, 11:10

Boden turns to Experian for customer acquisition platform

By Joe Thomas, 30-Mar-10, 10:00

Google rolls out targeted banner ads

By Andrew Mccormick, 30-Mar-10, 00:01

Community

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