Tuesday, 20 April 2010

Breaking news from Brand Republic - Asda, Facebook, Tesco, The Independent, Coca-Cola

Brand Republic Daily Bulletin

NEWS

Asda has drafted in Mumsnet to approve products

Asda calls in Mumsnet to approve kids' clothes

By Gemma Charles, 20-Apr-10, 08:47

LONDON - Asda is giving influential online community Mumsnet the power to help gauge whether its products promote the sexualisation of children.

The Conservative Party: threatens to pull ads from Facebook

Tories threaten to pull advertising from Facebook

By Sara Kimberley, 20-Apr-10, 08:55

LONDON - The Conservative Party is threatening to pull advertising from Facebook over the social network's refusal to introduce a child-safety 'panic button'.

Tesco: recorded profit of £2.4bn for 2009

Tesco's domestic profits climb to £2.4bn

By Daniel Farey-Jones And Joe Thomas, 20-Apr-10, 09:39

LONDON - Tesco has reported a 6.7% rise in UK profits to £2.4bn in 2009, after revenue rose 4.2% to £43bn.

The Independent: cover price to remain

Indy to remain paid-for as ad campaign rolls out

By John Reynolds, 20-Apr-10, 09:15

LONDON - Simon Kelner, the returning editor of The Independent, has told an audience of media buyers that there are no plans for the paper to become the country's first free national newspaper.

Cathryn Sleight is leaving Coca-Cola

Sleight to leave Coca-Cola amid review

By Joe Thomas, 20-Apr-10, 08:51

LONDON - Coca-Cola GB marketing director Cathryn Sleight is to leave her role as part of an overhaul of the soft-drinks company's European marketing.

ALSO IN THE NEWS

Lynne Frank to quit ESPN

By Maisie Mccabe, 20-Apr-10, 09:50

John Lewis returns to 'never undersold' focus

By Joe Thomas, 20-Apr-10, 09:00

Audi flags up high-end cars in 'beauty and the beast' push

20-Apr-10, 09:37

Charties join forces to fight the fat

By Sara Kimberley, 20-Apr-10, 08:55

Peter Charlton to leave CBS Outdoor

By Maisie Mccabe, 20-Apr-10, 08:51

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