Breaking news from Brand Republic - Leader's debate attracts 9.4m, Google profits rise, Pepsi, Trading Places

NEWS TV debate attracts 9.4m viewers and creates online frenzy By Sara Kimberley, 16-Apr-10, 09:30 LONDON - Pollsters had Liberal Democrats leader Nick Clegg emerging triumphant last night as the UK's first televised leader's debate drew 9.4 million viewers with hundreds of thousands of people logging on to join and track the debate as it happened. Google posts $2bn Q1 profit thanks to big brand spending By Andrew Mccormick, 16-Apr-10, 07:52 LONDON - Google recorded a $1.96bn (£1.3bn) profit in the first quarter of 2010, a 38% increase on the same period last year and a performance the search giant attributes to the return of large advertisers and an improving economy. Pepsi continues Coca-Cola World Cup spoiler efforts through digital By Joe Thomas, 16-Apr-10, 09:00 LONDON - PepsiCo has tied up with Microsoft Advertising to launch a digital campaign which further increases its spoiler efforts around Coca-Cola and its partnership with the World Cup. London skyscraper The Pinnacle hires Totality for branding task By Alex Brownsell, 16-Apr-10, 08:57 LONDON - The Pinnacle, the new London skyscraper currently under construction, has hired design agency Totality to create a brand identity relevant to a global audience. Trading Places (16 Apr): This week's people moves in advertising, marketing and media By Staff, 16-Apr-10, 08:55 LONDON - It's musical chairs for creatives at CHI, DDB and Leo Burnett, while former VBS MD Nick Bampton makes a return to the media business, as Brand Republic rounds up the people moves in advertising, digital, marketing and media. ALSO IN THE NEWS Are branding and politics wasted on the youth? By Sarah Johnson, 16-Apr-10, 08:00 Oxfam appoints WPN to donor acquisition DM account By Matt Williams, 15-Apr-10, 17:30 Labour deploys Eddie Izzard as election weapon By Staff, 15-Apr-10, 17:00 Media 360 to 'rethink and rebuild' the post-recession industry By Staff, 15-Apr-10, 15:46 BT head of media Steve Huddleston leaves By Anne Cassidy, 15-Apr-10, 15:50 LATEST BLOG ENTRIES Won't be on Twitter at the next Leader's Debate By Mel Carson / Brand Republic There have been 1500 tweets with the #leadersdebate hashtag over the last 2 hrs this morning. I?ve downloaded them using The Archivist and attached... Why Tesco Clubcard is a dead end By Alan Mitchell / Brand Republic   Once upon a time, a water clock was one of the best ways telling the time, if you didn?t want to, or couldn?t, estimate the time by to... Hasgrove sounds positive after 65% profit fall By Bob Willott / Brand Republic New business wins towards the end of 2009 prompted AIM listed marketing group Hasgrove to sound an optimistic note when reporting a 65% fall in... The Sun uses digital outdoor ahead of first leaders' debate By Maisie Mccabe / Brand Republic   Outdoor media owner JCDecaux is running a digital outdoor ad for the The Sun in Manchester ahead of the first election debate on ITV... Flipping a problem into a customer service triumph By Ardi Kolah / Brand Republic Like many businesses in our industry, we need to buy the boring stuff like paper and printer ink in order to function. And as anyone who runs their... Will the TV leader debates change us? By Gordon Macmillan / Brand Republic Will it be historic? Will it be more than quips and point scoring? Millions are expected to tune in tonight and Twitter will light up as the three... After the Primark result, what's next? By Chris Barraclough / Brand Republic Mumsnet strikes again. Picking up on the distaste felt by so many parents, the powerful Mums' website was at the forefront of pressurising Primark... That?s Numberwang! By Tess Alps / Brand Republic Twitter announced last month that it had reached its ten billionth tweet .  That, dear readers, is Numberwang.  The news provoked the... 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