Wednesday 14 April 2010

Breaking news from Brand Republic - Brand Beckham, Vodafone, Sex in the City, ASA, InterContinental

Brand Republic Daily Bulletin

NEWS

Force behind Brand Beckham exits as opportunities recede

By Joe Thomas, 14-Apr-10, 09:30

LONDON - Brand Beckham, the company that handles endorsements for David Beckham and his wife, Victoria, has lost its primary director as the sun begins to set on the 34-year-old footballer's career.

Vodafone Group's mobile ad business up for review

By Sara Kimberley, 14-Apr-10, 08:00

LONDON - Vodafone Group is launching a strategic review of its mobile advertising business as part of a wider restructure of the business.

Sex in the City: sequel opens on 28 May

Sex and the City sequel draws big-league brands to cinema

By John Reynolds, 14-Apr-10, 09:13

LONDON - Kellogg, Cadbury and Coca-Cola, and debut cinema advertisers like Lastminute.com, are amongst the brands advertising around the much-hyped new Sex and the City film.

Department for Transport ad: cleared by ASA

ASA dismisses complaints against DfT climate change ad

By Alex Brownsell, 14-Apr-10, 00:01

LONDON - The Advertising Standards Authority (ASA) has dismissed more than 50 complaints against a Department for Transport (DfT) TV ad encouraging consumers to drive five miles less a week.

Holiday Inn: part of the InterContinental Hotels Group

InterContinental hands Ogilvy global customer marketing business

By Daniel Farey-Jones, 14-Apr-10, 09:21

LONDON - InterContinental Hotels Group has consolidated its global customer marketing business with Ogilvy & Mather.

ALSO IN THE NEWS

Synovate appoints new North America chief

By David Barros, 14-Apr-10, 09:00

Optimum Nutrition appoints WSM Sponsorship

By Joe Thomas, 14-Apr-10, 08:55

TalkSport launches iPhone app

By Sara Kimberley, 14-Apr-10, 08:40

Desmond to launch iPad app for Express

By John Reynolds, 13-Apr-10, 15:40

Paywalls will not work, says PM Gordon Brown

By Arif Durrani, 13-Apr-10, 12:31

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