Friday, 30 April 2010

Digital PM - Tissot/AR, JWT/Wilkinson Sword, Shake n Vac viral

Brand Republic Digital PM Bulletin In association with Brand Republic

NEWS

Tissot: augmented reality ads allow readers to interact

Tissot debuts augmented reality campaign for latest range

By David Barros, 30-Apr-10, 16:10

LONDON - Tissot will incorporate augmented reality into its latest advertising campaign allowing customers to 'try on' its new range of watches.

Wilkinson Sword: launched microsite with grooming tips

JWT embarks on Wilkinson Sword digital campaign

By Matt Williams, 30-Apr-10, 15:50

LONDON - JWT London is launching a new online campaign for Wilkinson Sword, which aims to provide men with helpful tips on the best ways to remove hair from their body.

Jenny Logan: Shake n' Vac icon returns

Shake n' Vac to put the freshness back

By John Reynolds, 30-Apr-10, 13:05

LONDON - The Shake n' Vac housewife is to recreate her famous dance to commemorate 30 years since the famous TV ad first aired.

ALSO IN THE NEWS

Expedia returns to TV advertising with new spot

By Anne Cassidy, 30-Apr-10, 11:12

LMFM wins digital advertising account for Inishturkbeg

By Matt Williams, 30-Apr-10, 10:40

Renault launches Facebook game to engage city drivers

By Alex Brownsell, 30-Apr-10, 10:30

Dyson reviews £4m UK media

By Anne Cassidy, 30-Apr-10, 09:14

Community

LATEST BLOG ENTRIES

eCRM ? everyone?s talking about it

By Sue Maclure, Head Of Ecrm, Ehs 4d / Brand Republic

Perhaps that title's a slight overstatement ? eCRM won?t be splashed across the pages of Heat anytime soon, but it does appear to be somewhat of a...

The uncertainty principle

By Ian Moore / Brand Republic

In marketing, there's a world of difference between being face-to-face with an interviewer and face-to-face with a fixture. In the former...

Why Twitter doesn't matter at all (in this election)

By Gordon Macmillan / Brand Republic

At the beginning of the campaign we weren't really sure, but by last night it was blindly clear. Twitter, and social media generally, in this...

Kevin Lygo leaves Channel 4; more moves to follow

By Jeremy Lee / Brand Republic

So the fall-out from the round of new TV chief executives has begun and it is no great surprise that Kevin Lygo, Channel 4's mercurial director of...

Beyond the market stall

By Alan Mitchell / Brand Republic

  Behind the incredible sophistication of modern marketing, retailing, advertising and so on, there is one thing that hasn?t changed for...

Save water, drink Pepsi.

By Chris Arnold / Brand Republic

I recently bought a copy of National Geographic, not a magazine I read unless it?s in the dentist?s waiting room, but this issue is dedicated to...

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Media PM - IPC, WPP, Wired, JCDecaux, Virgin Media, C4

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Media PM Bulletin
 
 
 
*   Latest News
*
Evelyn Webster: IPC Media chief executive
IPC looks to cut portfolio in strategic review
Anne Cassidy, 30 April 2010

LONDON - IPC Media is launching a strategic review of its specialist...

  
Martin Sorrell: forecasts growth for WPP in 2010
Sorrell forecasts 2% growth for WPP this year
Staff, 30 April 2010

LONDON - Sir Martin Sorrell has upped the forecast of WPP from...

  
Wired: June edition with scratch off cover
Wired unveils 'scratch off' cover
Anne Cassidy, 30 April 2010

LONDON - Wired magazine has a "scratch off" cover for its June...

  
JCDecaux Airport: BAA tender result sparked staff consulation
JCDecaux Airport jobs at risk following BAA result
Maisie McCabe, 30 April 2010

LONDON - Airport media owner JCDecaux Airport has entered into consultation with...

  
Leaders' debate: secured highest TV audience in prime-time slot
Prime Ministerial Debate wins primetime ratings war
Maisie McCabe, 30 April 2010

LONDON - BBC One won the primetime ratings war last night with...

  
Virgin HD: new TV spot breaks on Saturday
Virgin Media launches campaign to promote high-definition
Maisie McCabe, 30 April 2010

LONDON - Virgin Media is set to launch its first high-definition advertising...

  
Hollyoaks: signs five-month sponsorship deal with Nikon
Nikon to sponsor C4's Hollyoaks
Maisie McCabe, 30 April 2010

LONDON - Camera manufacturer Nikon has signed a five-month deal to sponsor...

  
Pip Hainsworth's week is punctuated by Brittany Ferries
My Media Week: Pip Hainsworth, Clear Channel
Arif Durrani, 30 April 2010

A week in the media life of Pip Hainsworth, marketing director at...

  
*   Also in the News
*
Dyson reviews £4m UK media
Anne Cassidy, 30 April 2010
Kevin Lygo to leave Channel 4 to lead ITV Studios
Maisie McCabe, 30 April 2010
Orange overhauls cinema ads after seven years
Sara Kimberley, 30 April 2010
News International loses Scottish marketing director
John Reynolds, 30 April 2010
WPP reports revenues of £2.1bn during Q1 2010
Maisie McCabe, 30 April 2010
Telegraph Media Group appoints Flourish for loyalty brief
Sara Kimberley, 30 April 2010
 

Media Sales Cup 2010

Media Sales Cup 2010

Enter this year's five-a-side football tournament on 21 May

Read more

 

Old media hit home in election war

Election posters

Posters and TV replace online in the election advertising battle

Read more

 
 
Blogs & Forums
Latest Blog Entries
Kevin Lygo leaves Channel 4; more moves to follow
Jeremy Lee

So the fall-out from the round of new TV chief executives has begun and it is no great surprise that...

TV election debating doesn't get tougher than this!
Rich Sutcliffe

Forget Dimbleby, John Torode and Gregg the Veg should chair tonight's debate.   Though Gregg ‘if-I-eat-one-more-potato-I'll-turn-into-one' Wallace's distinctly over-dramatic turn of...

Thanks for the memories, Eyjafjallajökull
Ben Hughes

  Some fantastical travel sagas emerged from the recent volcanic ash flight ban fiasco. Angela Merkel flew from the...

Selling God
Mel Carson

Another “on the way to work” story.   It’s a chilly April morning, and just outside Pret on...

Would your business win in the Dragon̢۪s Den?
Ivan Clark

The bear-pit for budding entrepreneurs returns to TV next week, a new series of Dragon̢۪s Den. Let̢۪s imagine a...

Ninety minutes is a long time in politics
Planet Blog

Mike Parker, is head of strategic sales & commercial marketing at Channel 4, on what the changing fortunes of Nick...

Mobile Bigger than Sanitation in India
Mel Carson

The wife and I have subscribed recently to The Week, a digest of all the news, views and reviews from...

Are we entering the age of no-risk creativity?
Sue Unerman

  It's long been true that you only have to switch on the TV or glance up at a bus...

 
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