Wednesday, 1 September 2010

Campaign Daily Fix - Virgin Atlantic, ASA, Littlewoods, Reckitt Benckiser, YouTube

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Campaign Daily Fix
 
01 September 2010  
Latest News
Virgin Atlantic launches £10m global ad campaign in the UK
Virgin Atlantic launches £10m global ad campaign in the UK
Arif Durrani, 01 September 2010

Virgin Atlantic has launched its first £10m global advertising campaign in the UK today with a series of bullish ads playing off the strapline, 'Your airline's either got it or...

 
Lord Smith: chairman of the Advertising Standards Authority
Marketers given six months to prepare for tighter online regulation
Sarah Shearman, 01 September 2010

The Advertising Standards Authority is to police brands' own websites and their other non paid-for online messages on spaces such as Twitter and Facebook, from 1 March next year.

 
Littlewoods' first TV ad starring Coleen Rooney
Littlewoods launches first TV ad starring Coleen Rooney
Sara Kimberley, 01 September 2010

Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.

 
Air Wick: focus of Reckitt Benckiser's Christmas ad campaign
Reckitt Benckiser prepares Christmas ad campaign for Air Wick
Sara Kimberley, 01 September 2010

Reckitt Benckiser, the maker of Nurofen and Clearasil, is launching a £2.5m ad campaign to promote its new Air Wick Christmas collection.

 
YouTube Ad of the Year: public will choose winner
Public to choose YouTube Ad of the Year winner
Noelle McElhatton, 01 September 2010

The most creative and engaging ads on YouTube and on TV will be rewarded with the launch of the YouTube Ad of the Year award, in association with Campaign, with...

 
 
Also in the News
Nando's 'village bike' Spotify ad cleared by ASA
Jennifer Whitehead, 01 September 2010
Italian ice-cream brand in the dock for racy, religious imagery
Sara Kimberley, 01 September 2010
Chinese lingerie brand uses Princess Di lookalike in ads
Jennifer Whitehead, 01 September 2010
 
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Latest Work
Zoopla.co.uk 'perfect partner' by VCCP Blue
Zoopla.co.uk 'perfect partner' by VCCP Blue
27 August 2010

Zoopla.co.uk has launched its first national TV advertising campaign which will run across TV, print and digital platforms.

 
Nutella 'breakfast splits' by Krow
Nutella 'breakfast splits' by Krow
27 August 2010

Nutella is launching a TV ad to build on its 'wake up to Nutella' campaign, which first launched in 2007.

 
Huggies 'little bundle of laughs' by JWT Entertainment
Huggies 'little bundle of laughs' by JWT Entertainment
27 August 2010

JWT Entertainment, the content production unit set up by JWT London earlier this year, has created its first project.

 
More Work
 
Blogs
Latest Blog Entries
Playing to the Gallery
Steve Henry

  I went to Tate Britain last week to see my old mucker Marc Sands, who's communications director there. After...

LBi's last pre-merger performance
Bob Willott

LBi International's final quarter's trading prior to its merger with Bigmouthmedia benefitted from improved sales and profit margins if exceptional...

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