Wednesday, 1 September 2010

Digital PM - ASA online remit, Binatone, Alterian, Comscore, Shaun Leane, Iris, Nando's, BR app chart

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Calls for 'fudged' ASA digital remit to provide further clarification
Calls for 'fudged' ASA digital remit to provide further clarification
by Sarah Shearman
01 September 2010, 02:28PM
Despite the Advertising Standards Authority's new remit being widely welcomed, some specific areas remain "unclear" fuelling speculation the finer points have been "fudged" to hit deadlines, according to industry legal experts.
Marketers given six months to prepare for tighter online regulation
Marketers given six months to prepare for tighter online regulation
by Sarah Shearman
01 September 2010, 09:14AM
The Advertising Standards Authority is to police brands' own websites and their other non paid-for online messages on spaces such as Twitter and Facebook, from 1 March next year.
Binatone beats Samsung and BlackBerry with budget tablet launch
Binatone beats Samsung and BlackBerry with budget tablet launch
by Jennifer Whitehead
01 September 2010, 04:20PM
While the world feverishly anticipates the launch of BlackBerry and Samsung rivals to Apple's iPad, UK telephone manufacturer Binatone has launched a budget tablet computer that runs on Google's Android operating system and costs £130.
Alterian expands social media offer with Intrepid acquisition
Alterian expands social media offer with Intrepid acquisition
by Staff
01 September 2010, 04:15PM
Alterian, which makes technology to support marketing campaigns, has bought a social media analytics consultancy called Intrepid.
Analytics company Nedstat snapped up by ComScore for $36m
Analytics company Nedstat snapped up by ComScore for $36m
by Staff
01 September 2010, 03:11PM
Online measurement firm ComScore has bought Amsterdam-based analytics business Nedstat in a deal valued at $36.7m.
Luxury jewellery brand Shaun Leane bolsters search strategy
Luxury jewellery brand Shaun Leane bolsters search strategy
by Sarah Shearman
01 September 2010, 02:41PM
UK jewellery designer of the year Shaun Leane has appointed search and social specialists Make it Rain to support its new online store.
Iris merges PR, experiential and sports marketing into one division
Iris merges PR, experiential and sports marketing into one division
by Gemma O'Reilly
01 September 2010, 09:35AM
Marcoms agency Iris has merged its PR, experiential and sports marketing agencies into one division following a company-wide restructure.
Nando's 'village bike' Spotify ad cleared by ASA
Nando's 'village bike' Spotify ad cleared by ASA
by Jennifer Whitehead
01 September 2010, 08:40AM
An ad for chicken restaurant chain Nando's that ran on Spotify has been cleared for broadcast despite the ASA receiving a number of complaints that it was derogatory to women and offensive.
Domino's loses out to goal snacking in BR app chart
Domino's loses out to goal snacking in BR app chart
by Staff
01 September 2010, 10:25AM
ESPN Goals is the highest climber in this week's BR app chart, while Domino's recently launched app has failed to stay in the top 15.
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Also in the news
Virgin Atlantic launches £10m global ad campaign in the UK
by Arif Durrani, 01 September 2010, 08:00AM
Google's 'Priority Inbox' to affect email marketing strategies
by Jennifer Whitehead, 31 August 2010, 03:35PM
NYTimes adds Facebook feature ahead of paywall
by Gordon MacMillan, 31 August 2010, 03:38PM
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