Tuesday, 6 April 2010

Breaking news from Brand Republic - Comparethemarket, NME, council-funded newspapers, Apple iPad, Tetley's

Brand Republic Daily Bulletin

NEWS

Comparethemarket.com: Aleksandr stars in new campaign

Comparethemarket unveils 'Battle of Fearlessness' meerkat ad

by Matt Williams, campaignlive.co.uk, 06-Apr-10, 10:02

LONDON - Comparethemarket.com has launched the latest ad in the Comparrthemeerkat.com series, in an effort to leverage the fame of its star meerkat characters.

NME: with cover star Florence

NME relaunches with 10 different cover stars

by Anne Cassidy, mediaweek.co.uk, 05-Apr-10, 08:00

LONDON - NME has had a major overhaul with a new design, logo and editorial content, as publisher IPC seeks to reverse the music weekly's declining circulation.

Fulham and Hammersmith Chronicle: campaigns against council-run papers

MPs defend local newspapers against council rivals

by John Reynolds, mediaweek.co.uk, 06-Apr-10, 09:20

LONDON - The Office of Fair Trading should investigate the impact of council-funded free newspapers on regional media, says a committee of MPs.

Apple iPad: launched in US stores on Saturday

Apple shifts 300,000 iPads in first day

by Matt Williams, Brand Republic, 06-Apr-10, 09:30

LONDON - More than 300,000 iPads were sold during the product's first day in US stores, Apple has confirmed.

Tetley's: features the Huntsman character in its latest campaign

Tetley's brings back the Huntsman for marketing push

by Joe Thomas, marketingmagazine.co.uk, 06-Apr-10, 08:50

LONDON - Tetley's, the ale brand, has launched a new campaign featuring its iconic Huntsman figure, first used more than 50 years ago.

ALSO IN THE NEWS

Feel Good Drinks gets one up on Britvic

by Joe Thomas, marketingmagazine.co.uk, 06-Apr-10, 09:50

Patek Philippe unveils global press campaign

by Gemma Charles, marketingmagazine.co.uk, 06-Apr-10, 09:01

TalkSport signs Nivea for Men for World Cup coverage

by Maisie McCabe, mediaweek.co.uk, 02-Apr-10, 14:00

John Smith's turns Liverpool green with Aintree outdoor activity

by Gemma Charles, marketingmagazine.co.uk, 05-Apr-10, 08:30

Bob Seelert reflects on his time at Saatchi & Saatchi

by Staff, Brand Republic, 02-Apr-10, 11:00

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