Thursday, 1 April 2010

Digital AM - Facebook, bmi, News Corp, Powerade,

Brand Republic Digital AM Bulletin In association with Brand Republic

NEWS

Shields: joining Facebook

Facebook hires ex-Bebo chief Joanna Shields

by Andrew McCormick, marketingmagazine.co.uk, 01-Apr-10, 09:35

LONDON - Facebook has hired former Bebo chief executive Joanna Shields to head its charge into Europe in a move that will see Blake Chandlee shift roles.

Bmi...invested heavily in online in recent years

AIS scoops digital ad brief from bmi

by Matt Williams, campaignlive.co.uk, 01-Apr-10, 11:13

LONDON - Bmi, one of the UK's biggest airlines, has appointed Arch­ibald Ingall Stretton to handle a portion of its digital advertising business.

Rupert Murdoch: chairman and chief executive of News Corporation

Digital executive Jeremy Philips leaves News Corp

by John Reynolds, mediaweek.co.uk, 01-Apr-10, 10:50

LONDON - News Corporation is parting company with key digital executive Jeremy Philips, who has been with the company for six years and was responsible for acquisitions.

Powerade: building on its 2010 FIFA World Cup affiliation

Powerade rolls out first global campaign for World Cup

by Joe Thomas, marketingmagazine.co.uk, 01-Apr-10, 09:25

LONDON - Powerade, the Coca-Cola-owned sports drink, is to roll out its first global campaign, building on its affiliation with the 2010 Fifa World Cup.

ALSO IN THE NEWS

Dr Pepper moves into social media in latest 'What's the worst?' burst

by Joe Thomas, marketingmagazine.co.uk, 31-Mar-10, 14:40

Blue State Digital creates TonyBlair4Labour site

by Gordon MacMillan, Brand Republic, 31-Mar-10, 16:00

Conservatives target people by salary on Match.com

by Daniel Farey-Jones, Brand Republic, 31-Mar-10, 16:18

Sony Ericsson women's tennis tour launches social media site

by Sara Kimberley, Brand Republic, 31-Mar-10, 15:45

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