Tuesday, 2 November 2010

Breaking news from Brand Republic - IPA Effectiveness Awards, News International, M&S, Big Society, Milka, Microsoft, Nationwide

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IPA awards Grand Prix to MCBD for Hovis
IPA awards Grand Prix to MCBD for Hovis
by Alex Brownsell
02 November 2010, 09:46AM
MCBD was awarded the Grand Prix at Monday night's Institute of Practitioners in Advertising (IPA) Effectiveness Awards for its work on Hovis' 'As good today as it has ever been' campaign.
News International unveils first paywall figures
News International unveils first paywall figures
by Sara Kimberley
02 November 2010, 09:20AM
News International has revealed for the first time that it has had over 200,000 people pay for its digital edition of The Times and Sunday Times since putting up a pay wall in July.
Marks & Spencer features Minogue and Kay in Christmas campaign
Marks & Spencer features Minogue and Kay in Christmas campaign
by Mark Banham
02 November 2010, 09:26AM
Marks & Spencer will this week launch a Christmas marketing campaign for its food, clothing and online offerings, recruiting Peter Kay and Caroline Quentin to appear in its line-up of celebrities.
Unilever joins Big Society
Unilever joins Big Society
by Mark Banham
02 November 2010, 09:55AM
Unilever is to become the latest blue-chip company to sign up to the Big Society Network (BSN), following the charitable arm of Asda.
Crispin Porter + Bogusky wins global Milka creative duties
Crispin Porter + Bogusky wins global Milka creative duties
by Mark Banham
01 November 2010, 03:18PM
Crispin Porter + Bogusky has been awarded the global creative account for Kraft Foods chocolate brand Milka in a pitch against incumbent Ogilvy & Mather and two undisclosed agencies.
Microsoft backs Kinect with £300m global push
Microsoft backs Kinect with £300m global push
by Sarah Shearman
02 November 2010, 09:34AM
Microsoft is taking on Nintendo and Sony PlayStation with a $500m (£300m) global launch campaign for Kinect, its motion-sensitive controller system for the Xbox 360, ahead of the key Christmas sales period.
Nationwide reviews £20m ad account
Nationwide reviews £20m ad account
by Sara Kimberley
01 November 2010, 03:10PM
Nationwide Building Society is reviewing its £20m advertising account, which is held by the longstanding incumbent Leagas Delaney.
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Intelligence
Consumer attitudes to mobile marketing
Consumer attitudes to mobile marketing
by Ralph Risk
28 October 2010, 08:00AM
The results of a new survey from Lightspeed Research for Brand Republic reveal consumers' attitudes towards mobile vouchers and location-based marketing messages.
The newspaper readership habits of young adults
The newspaper readership habits of young adults
by Katherine Page
27 October 2010, 08:30AM
As Independent Print launches its new condensed quality paper i, NRS looks at the readership trends among younger adults to judge the off-shoot's prospects.
Also in the news
Ofcom consults on Kiss bid to go national on DAB
by Daniel Farey-Jones, 01 November 2010, 04:20PM
Coca-Cola set to put UK-only ads on ice
by Loulla-Mae Eleftheriou-Smith, 02 November 2010, 09:39AM
Samsung launches Galaxy Tab via YouTube's new mobile site
by Ed Owen, 02 November 2010, 08:48AM
Skoda unveils dark and humorous Cake sequel
by Sara Kimberley, 01 November 2010, 12:11PM
Murdoch backs Rubicon as ad-tech company buys FAN
by Sarah Shearman, 01 November 2010, 04:15PM
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