Tuesday, 2 November 2010

Media AM - News International, MediaCom, Elle, IPA Effectiveness Awards, Twitter, Paper Round

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Media AM Bulletin
 
 
 
*   Latest News
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Rebekah Brooks: News International's chief executive
News International unveils first paywall figures
Sara Kimberley, 02 November 2010

News International has revealed for the first time that it has had...

  
University of London Royal Holloway
University of London appoints MediaCom for media and creative
Katherine Levy, 02 November 2010

The University of London International Programmes has appointed MediaCom to look after...

  
ElleUK website: Shop channel
ELLEuk.com launches three new fashion channels
Katherine Levy, 02 November 2010

ELLEuk.com, the website for readers of Hachette Filipacchi's Elle magazine, has launched...

  
Hovis: MCBD ads picks up the Grand Prix
IPA awards Grand Prix to MCBD for Hovis
Alex Brownsell, 02 November 2010

MCBD was awarded the Grand Prix at Monday night's Institute of Practitioners...

  
Promoted Tweets ad platform
Twitter tests Promoted Tweets ad platform
Sarah Shearman, 02 November 2010

Twitter has begun rolling out its Promoted Tweets ad platform, making paid-for...

  
Daily Mirror: Free Lego toys
Paper Round (2 November) - Which clients are advertising in the national press?
Sarah Johnson, 02 November 2010

Freebies for kids continue in the tabloids with The Sun and Daily...

  
*   Also in the News
*
'We've come from brink of death', admits Evening Standard's commercial chief
Rich Sutcliffe and Arif Durrani, 01 November 2010
Ofcom consults on Kiss bid to go national on DAB
Daniel Farey-Jones, 01 November 2010
Murdoch backs Rubicon as ad-tech company buys FAN
Sarah Shearman, 01 November 2010
Take a Break editor John Dale resigns after 20 years
Katherine Levy, 01 November 2010
 
 
Blogs & Forums
Latest Blog Entries
A bloody good story
Ivan Clark

Another long blog this week, I couldn't find a way to condense into 400 words. A giant projection in...

Am I loyal, or simply a creature of habit?
Ben Hughes

     The FT's online lead story on Tuesday was "UK recovery faster than expected". The reason for the upbeat...

The Independent R.i.P.
Ivan Clark

A rather long, personal rant this week. I was THE Independent reader. I read the first issue...

Go to the shed
Sue Unerman

I'm loving the Kill the Hippos thought from Matt Brittin of Google, which Arif Durrani wrote about here . For...

News Int paywall creates around 200,000 paid-subscribers
Arif Durrani

After months of speculation, News International has finally unveiled figures for its paywall experiment at The Times and the Sunday Times websites;...

Why I'm going Brazilian
Ben Hughes

  I'm just back from a week in Brazil. Wow! That country has swagger. And it's big....all...

Why News Corp really pulled the plug on Project Alesia
Arif Durrani

  News Corporation has been forced to abandon plans for its eagerly anticipated digital news platform, part of the company's so called...

Newspaper pages have become mini-posters
Ivan Clark

I was discussing effective advertising with someone last week and they pointed me at the Newspaper Marketing Agency's creative...

 
Jobs of the Week
Account Manager, Hi-Tech Media
Upto £30K depending on exp, Central London
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£Competitive + Exc. benefits, South West England
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Central London
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Up to £65k + bonus + benefits, Central London
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GBP25000-GBP25000, East London
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