Monday, 1 November 2010

Breaking news from Brand Republic - Littlewoods, Tesco, Freeview, Facebook, Ryanair, WeightWatchers

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Latest news
Littlewoods and Coleen Rooney launch Xmas ad
Littlewoods and Coleen Rooney launch Xmas ad
by Sara Kimberley
01 November 2010, 08:38AM
Littlewoods is launching its £5m Christmas TV campaign today featuring the brand's ambassador Coleen Rooney.
Amanda Holden signed for Tesco Christmas television blitz
Amanda Holden signed for Tesco Christmas television blitz
by Mark Banham
01 November 2010, 09:16AM
'Britain's Got Talent' judge Amanda Holden is to star alongside Tesco couple Fay Ripley and Mark Addy in the supermarket's Christmas television campaign created by The Red Brick Road.
Freeview wheels out talking TV and teapot
Freeview wheels out talking TV and teapot
by Sara Kimberley
29 October 2010, 04:45PM
Freeview, the digital TV service, is launching a £6m marketing campaign to promote the benefits of its digital TV recorder, Freeview+.
LSBF offering free MBA on Facebook
LSBF offering free MBA on Facebook
by Sarah Shearman
01 November 2010, 09:02AM
The London School of Business and Finance (LSBF) is using Facebook as a platform to deliver content for its new free MBA programme.
Ryanair increases profits and passenger numbers
Ryanair increases profits and passenger numbers
by Loulla-Mae Eleftheriou-Smith
01 November 2010, 09:24AM
Ryanair, the low-cost airline, has reported a 17% rise in half-year net profit to €452m, following an increase in passengers.
WeightWatchers to highlight system overhaul
WeightWatchers to highlight system overhaul
by Daniel Farey-Jones
01 November 2010, 09:30AM
WeightWatchers is readying a £28m post-Christmas marketing campaign to tell consumers it is replacing its calorie-based points system.
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Intelligence
Consumer attitudes to mobile marketing
Consumer attitudes to mobile marketing
by Ralph Risk
28 October 2010, 08:00AM
The results of a new survey from Lightspeed Research for Brand Republic reveal consumers' attitudes towards mobile vouchers and location-based marketing messages.
The newspaper readership habits of young adults
The newspaper readership habits of young adults
by Katherine Page
27 October 2010, 08:30AM
As Independent Print launches its new condensed quality paper i, NRS looks at the readership trends among younger adults to judge the off-shoot's prospects.
Also in the news
NSPCC hands TBWA\London Helpline brief
by Sara Kimberley, 29 October 2010, 03:00PM
Britvic campaign provides antidote to winter blues
by Ben Bold, 29 October 2010, 03:04PM
TMG replaces Guardian as headline sponsor of Hay Festival
by John Reynolds, 29 October 2010, 12:22PM
Dennis launches 'Trip Advisor' for car buyers
by John Reynolds, 29 October 2010, 03:37PM
YouTube founder Chad Hurley resigns as CEO
by Ben Bold, 29 October 2010, 03:55PM
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