DM Bulletin from Brand Republic - recycling targets, Crisis, Engine, Information Commissioner, Experian

NEWS DM industry beats government recycling targets by Matt Williams, Brand Republic, 01-Apr-10, 13:30 LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013. Crisis calls integrated pitch by Matt Williams, campaignlive.co.uk, 01-Apr-10, 11:00 LONDON - Crisis, the UK homelessness charity, is looking for an agency to handle its integrated advertising account. BMW picks Engine for consolidated UK creative accounts by Staff, campaignlive.co.uk, 31-Mar-10, 11:10 LONDON - BMW has retained WCRS to its £16 million advertising account and appointed Partners Andrews Aldridge, also part of Engine, to its direct marketing business. Commissioner bares 'very sharp teeth' to marketers in data debate by Daniel Farey-Jones, marketingmagazine.co.uk, 26-Mar-10, 09:05 LONDON - The Information Commissioner last night hinted he could make an early example of any organisation found to be flouting data protection laws, once the maximum fine he can impose is increased from £5,000 to £500,000 on 6 April. Boden turns to Experian for customer acquisition platform by Joe Thomas, Brand Republic, 30-Mar-10, 10:00 LONDON - Boden, the mail order clothing retailer, has appointed Experian to boost its customer acquisition marketing activities. ALSO IN THE NEWS Paul Beier joins Meteorite as creative director by Matt Williams, Brand Republic, 01-Apr-10, 11:53 Ultralase selects Experian CheetahMail for email and mobile by Staff, Brand Republic, 01-Apr-10, 14:15 Coupon use surges in Christmas and New Year period by Staff, marketingmagazine.co.uk, 26-Mar-10, 13:45 Chemistry Communications reports a 150% rise in profits by Anne Cassidy, campaignlive.co.uk, 26-Mar-10, 12:00 TMW boosts senior team with four appointments by Staff, Brand Republic, 26-Mar-10, 15:34 LATEST BLOG ENTRIES How to engage charity donors with direct marketing prize draws By Steven Dodds, DMS / Brand Republic At present, prize draw initiatives are a massively underused tool for charities. Although interestingly, 49% of those who give to charity have once... Putting the social back into banking By Greg Taylor / Brand Republic   first direct has become the first UK bank to embrace social media with the launch of its new social media newsroom... A load of WOM-bull By David Brennan / Brand Republic As Uncle Bulgaria could have told you, it's a lifetime's work clearing up the rubbish that litters the marketing landscape.  One of the current... Chemistry boosts profits by 180% By BOB WILLOTT / Brand Republic Chemistry Communications Group, the marketing consultancy whose shares are traded on the secondary stock market Ofex, has bucked the economic trend... Social media breathes new life into search marketing By Jack Wallington / Brand Republic The IAB Search Council's conference held last week - Search for Brands - aimed to prove that search can be used for brand building. As part of... Ideas are easy, execution is hard By Greg Taylor / Brand Republic Starbucks launched its co-creation site based on the premise that customers know better than anyone else what they want from Starbucks. It asked... Progressive Digital Media announces new CFO By BOB WILLOTT / Brand Republic Following the decision of Progressive Digital Media Group's group finance director Ken Appiah to leave the company at its forthcoming annual meeting... How to do online campaigning By Tom Smithard / Brand Republic You've probably - being worldly-wise marketing types - already come across our new wheeze ripping its way across the net. If not it won't be... 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