Thursday, 1 April 2010

Marketing Daily - Coca-Cola, The Conservative Party, Facebook, Powerade

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Breaking news from Marketing
 
Breaking news from Marketing April 2010
 
Latest News
 
Coca-Cola partners ITV for Saturday meal-time campaign
Joe Thomas,
01 April 2010
 

LONDON - Coca-Cola has announced a partnership with ITV1, which sees the...

Coke: partners ITV for Saturday meal-time campaign
 
 
British brand leaders come out in support of Conservative NI plans
Joe Thomas,
01 April 2010
 

LONDON - The chiefs of major UK brands including Sainsbury's and Marks...

George Osbourne: receives backing in business leaders' letter
 
 
Facebook hires ex-Bebo chief Joanna Shields
Andrew McCormick,
01 April 2010
 

LONDON - Facebook has hired former Bebo chief executive Joanna Shields to...

Shields: joining Facebook
 
 
Powerade rolls out first global campaign for World Cup
Joe Thomas,
01 April 2010
 

LONDON - Powerade, the Coca-Cola-owned sports drink, is to roll out its...

Powerade: building on its 2010 FIFA World Cup affiliation
 
 
Vauxhall launches competition to star in TV ad
Alex Brownsell,
01 April 2010
 

LONDON - General Motors-owned car marque Vauxhall is launching a digital competition...

Corsa: star of digital ad campaign
 
 
Lord's to host 3D screening of IPL final
Alex Brownsell,
01 April 2010
 

LONDON - Lord's cricket ground is to host a 3D live screening...

IPL: Lord's to screen final in 3D
 
 
Standard Chartered unveils new brand positioning
Alex Brownsell,
01 April 2010
 

LONDON - Investment bank Standard Chartered is rolling out its first global...

Standard Chartered: introduces Here for Good strategy
 
 
 
Also in the News
 
Conservatives target people by salary on Match.com
Daniel Farey-Jones,
31 March 2010
 
Channel 4 renews wine brands sponsorship
Sara Kimberley,
31 March 2010
 
Brands indulge in April Fool's Day shenanigans
Matt Williams,
01 April 2010
 
MUFC fans launch poster campaign
John Tylee,
01 April 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
General Election update
Hugh Salmon
 

This reads more like a letter than a blog but, hey, I am going to post it anyway. And you’ve got...

 
 
Guilt Marketing (GRM?)
Lolly and Nat
 

Does anyone else get the 'gym guilt' when they haven't been for over two weeks? It's hard dealing with your...

 
 
The Gotnoteef riposte
Alan Mitchell
 

  No sooner had I pointed to the first design flaw of CRM than Gotnoteef posted this riposte:   ...

 
 
Putting the social back into banking
Greg Taylor
 

  first direct has become the first UK bank to embrace social media with the launch of its new social...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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Film Brand Connections
 
Yomego special reports
 
Webcredible: Battle of the Brands
 
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