| Latest news | |  | | | | | The BBC is holding a review of its online agency arrangements as it looks to consolidate the number of shops on its digital roster | | |  | | | | | BETC, the creatively-renowned Paris-based shop, has named Modernista's Matthew Charlton and DDB's Neil Dawson as the chief executive and executive creative director of its London office. | | |  | | | | | Weber Shandwick creates dedicated production division to save spending on third-party deals. | | |  | | | | | Müller Dairy has launched a review of its estimated £30 million media planning and buying business in key markets in Europe. | | |  | | | | | Kraft Foods is holding talks with agencies as it looks to add more creative firepower to its advertising roster. | | |  | | | | | Timberland has created a GPS-enabled treasure hunt that will run across London and five other European cities to promote its new Earthkeepers range of footwear. | | |  | | | | | Baileys, the Diageo liqueur brand, is reviewing its UK digital advertising account, currently held by Chemistry. | | |  | | | | | Amsterdam Worldwide has appointed 4Creative's senior art director Joseph Ernst as creative director. | | |  | | | | | The supermarkets encourage weekend BBQs while airlines hope to attract late summer flyers. | | | | | Intelligence | |  | | | | | What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot. | | |  | | | | | A growing number of big brands and agencies are applying the principles of behavioural economics, or nudge theory, to great effect, writes Andrew McCormick. | | |  | | | | | The chocolatier blames the weather for declining profits, but the City is not fooled. | | | | | | | Latest jobs | | | | | |  | | |
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