Wednesday 11 May 2011

Marketing Daily - New Tesco chief executive Philip Clarke spells out vision; plus Little Chef, Virgin Holidays, Skype, and Mr Men

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
Clarke to take Tesco forward with new brands
Ed Owen,
11 May 2011
 

New Tesco chief executive Philip Clarke has pledged to create "highly valued"...

Philip Clarke: Tesco boss pledges to create highly valued brands
 
 
Little Chef builds on Heston Blumenthal revamp with new branding
Alex Brownsell,
11 May 2011
 

Little Chef, the roadside restaurant chain, is overhauling its visual identity as...

Little Chef: new lower-case lettering for logo
 
 
Change4Life woos brands' promotions
Suzy Bashford,
11 May 2011
 

Can Change4Life point-of-sale branding co-exist with price promotions, asks Suzy Bashford.

Change4Life POS mocked up by the Department of Health
 
 
Virgin Holidays issues Rockstar service manifesto
Loulla-Mae Eleftheriou-Smith,
11 May 2011
 

Virgin Holidays has brought back its Rockstar Service campaign in a fresh...

Virgin Rockstar: Times ad
 
 
Mr Men owner eyes ties for 40th birthday push
Loulla-Mae Eleftheriou-Smith,
11 May 2011
 

The owner of the Mr Men children's characters is marking the 40th...

Mr Men: celebrating 40th anniversary with Google 'doodles'
 
 
Microsoft confirms $8.5bn Skype acquisition
Ed Owen,
10 May 2011
 

Skype will help Microsoft to create the "future of real-time communications", Microsoft's...

Steve Ballmer: chief executive of Microsoft
 
 
RBS rebrands NIG broker insurance business
Alex Brownsell,
11 May 2011
 

RBS has unveiled a new brand identity for its broker-facing insurance business,...

RBS: rebranded NIG insurance business
 
 
 
Also in the News
 
Sainsbury's creates £60m bonus pot as golden run continues
Ed Owen,
11 May 2011
 
EasyJet losses nearly double despite higher revenues
Loulla-Mae Eleftheriou-Smith,
10 May 2011
 
Morrisons sponsors childrens' football initiative
Ed Owen,
10 May 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Congratulations, Coca-Cola, on 125 years of great marketing. But now comes the really hard part
Noelle McElhatton
 

Few brands can boast as long or as successful a history as Coca-Cola. It's become the ubiquitous American brand par...

 
 
Why Twitter won't escape the law
CHRIS BARRACLOUGH
 

Celebrities take out superinjunctions to protect their privacy. Frequently to hide the fact they've been shagging someone they shouldn't. ...

 
 
Will News Corp change its ways? An open letter to James Murdoch
Gordon Macmillan
 

An open letter to News Corporation ran in the Daily Express, among other papers today, from liberal non-profit Media Matters...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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