Friday, 20 May 2011

Marketing Daily - What digital marketers can learn from DM; plus Coca-Cola, Ford, Confused.com, and Heineken

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
What digital marketers can learn from DM
Kim Benjamin,
20 May 2011
 

In an age of information overload, digital marketers could learn a lot...

What digital marketers can learn from DM
 
 
Coca-Cola ramps up sustainability credentials with global division
Loulla-Mae Eleftheriou-Smith,
20 May 2011
 

Coca-Cola has promoted its chief marketing officer for North America, Beatriz Perez,...

Coca-Cola: new chief sustainability officer appointed
 
 
Ford promotes 100th anniversary with Champions League campaign
Alex Brownsell,
20 May 2011
 

Ford is rolling out a campaign around next Saturday's Champions League Final,...

Ford: promoting centennial with ad campaign
 
 
Change4Life marketing backed by Advertising Association
Loulla-Mae Eleftheriou-Smith,
20 May 2011
 

The Advertising Association has hailed the forthcoming Change4Life campaign as proof that...

Change4Life: marketing policy backed by the Advertising Association
 
 
Confused.com unveils 'YMCA' ad as brand-building takes fore
Gemma Charles,
20 May 2011
 

Confused.com, the price-comparison website, is launching a number of new ad spots...

Confused.com: latest ad campaign features YMCA soundtrack
 
 
Virgin Holidays hires O2's head of direct marketing
Loulla-Mae Eleftheriou-Smith,
20 May 2011
 

Virgin Holidays has appointed Sam Otter, the head of direct marketing at...

Andrew Shelton: Virgin Holidays marketing director (photo: Steve Orino)
 
 
Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society
Gemma Charles,
18 May 2011
 

Sarah Warby, marketing director at Heineken UK, is responsible for some of...

Sarah Warby, marketing director at Heineken UK
 
 
 
Also in the News
 
Engine creates LinkedIn user ranking for Marketing's Power 100
Staff,
20 May 2011
 
Marketing and Event magazines to launch Brand Event Awards
Staff,
20 May 2011
 
HMV sells Waterstone's for £53m
Arif Durrani,
20 May 2011
 
Print DM seeks a digital future
Alex Brownsell,
20 May 2011
 
Brand Health Check: Thorntons
Rachel Barnes,
19 May 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
When it's time to make that leap to the next job
Alex Brownsell
 

This week's departure of RSA marketing supremo Clare Sheikh has hardly provoked huge shock. The former ITV and AA marketer...

 
 
Stella Artois in Cannes tastes good
Gemma Charles
 

I've just got back from an awesome press trip to the Cannes Film Festival with Stella Artois, which as the...

 
 
Power 100 and the myth of the glass ceiling
Nicola Clark
 

Putting together this year's Power 100 I noted an interesting trend. Six of the top ten slots are occupied by...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Digital Marketing Officer, Badenoch & Clark
£31000 - £33000 per annum, City of London
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£Competitive, Malmesbury, Wiltshire
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£30000 - £38000 per annum + car + bonus, West London
Account Manager - Top Marketing Services Agency, GIM Recruitment
To £50k + Benefits, London
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£35k + bens, London
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£45K - £55K, Central London
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£25000 - £30000 per annum + pro rata, Wiltshire
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