Tuesday, 10 May 2011

Marketing Daily - Government re-thinks health marketing strategy; plus Motorola, Coca-Cola, New Look, and Yakult

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
Department of Health reveals priorities for slashed ads budget
Rachel Barnes,
10 May 2011
 

The Department of Health (DoH) is putting £14m behind its Change4Life campaign,...
DoH: recent ad campaign raising awareness of dementia by DLKW Lowe
 
 
Motorola puts £10m behind Atrix UK launch
Sarah Shearman,
10 May 2011
 

Motorola is backing the launch of its Atrix handset with a £10m...
Motorola: promoting Atrix smartphone as rival to laptops
 
 
Coca-Cola pushes products around mealtime consumption
Loulla-Mae Eleftheriou-Smith,
10 May 2011
 

Coca-Cola is positioning its brands as an ideal meal accompaniment for families,...
Coca-Cola: reviving Saturday night ITV1 partnership
 
 
Companies prepare to bid for branded domain names
Sarah Shearman,
10 May 2011
 

Marketers are gearing up to invest hundreds of thousands of pounds in...
Canon: set to bid for its own branded domain name
 
 
New Look puts brand at centre of summer drive
Gemma Charles,
10 May 2011
 

Fashion retailer New Look is embarking on a significant marketing drive aimed...
New Look: greater brand-emphasis in communications
 
 
Yakult unveils revamped site with lifestyle focus
Ed Owen,
10 May 2011
 

Yakult is relaunching its website ahead of a major CRM drive, as...
Yakult: overhauling its consumer website prior to a CRM drive
 
 
 
Also in the News
 
Dixons to push Knowhow service brand
Ed Owen,
10 May 2011
 
UEFA creates TV identity for Euro 2012
John Reynolds,
10 May 2011
 
TUI defies global turmoil to post improved financial outlook
Loulla-Mae Eleftheriou-Smith,
10 May 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Why Twitter won't escape the law
CHRIS BARRACLOUGH
 

Celebrities take out superinjunctions to protect their privacy. Frequently to hide the fact they've been shagging someone they shouldn't. ...
 
 
Congratulations, Coca-Cola, on 125 years of great marketing. But now comes the really hard part
Noelle McElhatton
 

Few brands can boast as long or as successful a history as Coca-Cola. It's become the ubiquitous American brand par...
 
 
NEVER MIND THE QUALITY, FEEL THE WIDTH
Dave Trott
 

My first job in advertising in London was at BMP in Paddington. We had a lovely old delivery-van driver called...
 
 
 
 
 
 
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