Tuesday 17 May 2011

Breaking news from Brand Republic - Marketing's Power 100, Heineken, News International, This Morning, Publicis, Ikea

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Latest news
P&G's Roisin Donnelly tops Marketing's Power 100
P&G's Roisin Donnelly tops Marketing's Power 100
by Nicola Clark
17 May 2011, 08:30AM
Procter & Gamble's Roisin Donnelly has been named the most powerful marketer in Britain, topping Marketing's annual Power 100 ranking, sponsored by Engine.
Heineken plots return to innovation with new strategy
Heineken plots return to innovation with new strategy
by Gemma Charles
17 May 2011, 08:30AM
Heineken UK plans to revive its innovation department, having axed the team at the height of the recession.
News International set to overhaul marketing team
News International set to overhaul marketing team
by John Reynolds
17 May 2011, 08:30AM
News International (NI) is poised to restructure its 50-strong marketing department to allow greater collaboration across its newspaper brands.
ITV lures This Morning viewers online with behind the scenes feed
ITV lures This Morning viewers online with behind the scenes feed
by Sarah Shearman
17 May 2011, 09:00AM
ITV is broadcasting 'This Morning', its daytime TV show, in 360-degree surround video over the internet today, as part of its 'Your This Morning Week' drive to engage viewers with the program online.
Publicis buys US digital agency Rosetta for £354m
Publicis buys US digital agency Rosetta for £354m
by Ed Owen
17 May 2011, 09:23AM
Publicis has bought the North America-based digital agency Rosetta Group for $575m (£354m), in an acquisition which it claims takes digital to more than 30% of its total revenues.
Ikea recognised as Cannes Advertiser of the Year
Ikea recognised as Cannes Advertiser of the Year
by Sara Kimberley
17 May 2011, 08:46AM
The Cannes Lions International Festival of Creativity is to present Ikea with its Advertiser of the Year Award.
Timberland sets sail in global ad campaign
Timberland sets sail in global ad campaign
by Sara Kimberley
17 May 2011, 08:20AM
The Timberland Company is aligning itself with sailing in its new global ad campaign, created by Leagas Delaney.
First post-production product placements run on Discovery and Sky1
First post-production product placements run on Discovery and Sky1
by Maisie McCabe
17 May 2011, 09:00AM
Discovery Networks' Discovery Real Time has, this morning, become the first UK television channel to feature product placement added in post-production, while Sky1 is set to air its first show using the technique this evening.
East Coast rail line in major ad push
East Coast rail line in major ad push
by Sarah Shearman
17 May 2011, 08:30AM
Train operator East Coast is rolling out its biggest marketing campaign to date to promote a revised timetable and improved on-board service.
Marketer of the Year 2011: Final four revealed
Marketer of the Year 2011: Final four revealed
by Staff
17 May 2011, 08:30AM
The Marketer of the Year 2011 shortlist has been announced by The Marketing Society, in association with Marketing.
Paper Round (17 May) - Which clients are advertising in the national press?
Paper Round (17 May) - Which clients are advertising in the national press?
by Sarah Johnson
17 May 2011, 09:20AM
Ads for summer sales start to appear in the papers while the tabloids launch a host of cover promotions.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
Location-based services lost on teens
Location-based services lost on teens
by Peter Robinson
17 May 2011, 08:00AM
Despite 2010 being seen by many as 'the year of where', almost half of young people in the UK are unaware of services like Foursquare and Facebook's Places, writes Peter Robinson, head of research at youth communications specialist Dubit.
Brand Health Check: Britain's Got Talent
Brand Health Check: Britain's Got Talent
by Rachel Barnes
12 May 2011, 12:00AM
What can the ITV talent show do to arrest a decline in its viewing figures.
Change4Life woos brands' promotions
Change4Life woos brands' promotions
by Suzy Bashford
11 May 2011, 12:00AM
Can Change4Life point-of-sale branding co-exist with price promotions, asks Suzy Bashford.
Think BR

View from the Valley: FanScam, the latest rip-off from the Valley

Beware businesses offering to increase your number of Twitter followers or Facebook fans, writes AdGent Digital's Cameron Yuill.


Also in the news
New editorial team for Media Week
by Jeremy King, 17 May 2011, 09:05AM
Speedo embraces digital for 'unforgettable swims' campaign
by Ed Owen, 16 May 2011, 04:18PM
Legal Aid campaign offers free cab rides to Londoners
by Maisie McCabe, 16 May 2011, 03:25PM
Lucozade rolls out new logo across campaigns
by Loulla-Mae Eleftheriou-Smith, 16 May 2011, 02:45PM
Nokia to dump Ovi brand
by Ed Owen, 16 May 2011, 11:40AM
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