Latest news | | | | | | Procter & Gamble's Roisin Donnelly has been named the most powerful marketer in Britain, topping Marketing's annual Power 100 ranking, sponsored by Engine. | | | | | | | Heineken UK plans to revive its innovation department, having axed the team at the height of the recession. | | | | | | | News International (NI) is poised to restructure its 50-strong marketing department to allow greater collaboration across its newspaper brands. | | | | | | | ITV is broadcasting 'This Morning', its daytime TV show, in 360-degree surround video over the internet today, as part of its 'Your This Morning Week' drive to engage viewers with the program online. | | | | | | | Publicis has bought the North America-based digital agency Rosetta Group for $575m (£354m), in an acquisition which it claims takes digital to more than 30% of its total revenues. | | | | | | | The Cannes Lions International Festival of Creativity is to present Ikea with its Advertiser of the Year Award. | | | | | | | The Timberland Company is aligning itself with sailing in its new global ad campaign, created by Leagas Delaney. | | | | | | | Discovery Networks' Discovery Real Time has, this morning, become the first UK television channel to feature product placement added in post-production, while Sky1 is set to air its first show using the technique this evening. | | | | | | | Train operator East Coast is rolling out its biggest marketing campaign to date to promote a revised timetable and improved on-board service. | | | | | | | The Marketer of the Year 2011 shortlist has been announced by The Marketing Society, in association with Marketing. | | | | | | | Ads for summer sales start to appear in the papers while the tabloids launch a host of cover promotions. | | | | Intelligence | | | | | | Despite 2010 being seen by many as 'the year of where', almost half of young people in the UK are unaware of services like Foursquare and Facebook's Places, writes Peter Robinson, head of research at youth communications specialist Dubit. | | | | | | | What can the ITV talent show do to arrest a decline in its viewing figures. | | | | | | | Can Change4Life point-of-sale branding co-exist with price promotions, asks Suzy Bashford. | | | | | | Latest jobs | | | | | | | |
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