Friday, 13 May 2011

Digital PM - James '007' Bond, eBay, Everything Everywhere, APA

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James Bond fans posed social media secret mission
James Bond fans posed social media secret mission
by Sarah Shearman
13 May 2011, 02:10PM
Hodder & Stoughton, the publisher, has rolled out a social media 'secret mission' to promote the launch of its new James Bond novel, 'Carte Blanche'.
EBay talks up positioning as platform for brands
EBay talks up positioning as platform for brands
by Sarah Shearman
13 May 2011, 03:11PM
EBay is more than a just an e-commerce auction site, according to Yann Depoys, the company's head of display advertising.
Everything Everywhere to expand ad sales offering
Everything Everywhere to expand ad sales offering
by Sarah Shearman
13 May 2011, 10:50AM
Everything Everywhere has signalled its intention to turn T-Mobile and Orange into bigger media propositions with the appointment of Barry Llewellyn in the newly created role of director of mobile media and advertising.
Branded content beats paid-for iPad apps, claims APA
Branded content beats paid-for iPad apps, claims APA
by Sarah Shearman
13 May 2011, 08:30AM
The majority of iPad owners prefer free branded apps to paid-for non-branded apps, according to new research by the Association of Publishing Agencies (APA).
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

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Also in the news
Facebook's UK agency Blue Rubicon 'knew nothing' of Burson-Marsteller smear campaign
by Matt Cartmell, 13 May 2011, 09:30AM
Facebook's UK agency Blue Rubicon 'knew nothing' of Burson-Marsteller smear campaign
by Matt Cartmell, 13 May 2011, 09:30AM
Mead and Hazlitt raise investment in We R Interactive
by Daniel Farey-Jones, 13 May 2011, 09:25AM
More Th>n focuses on digital for latest Freeman outing
by Ed Owen, 13 May 2011, 09:14AM
Next Fifteen acquires digital agency Bourne
by Katherine Levy, 13 May 2011, 09:00AM
Think BR

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From the blogs
Twittle-tattle will only be 'first' in hindsight
TESS ALPS
13/05/2011
Room for the Inns
Lindsey Clay
09/05/2011
To pitch or not to pitch but who's asking the question?
Adrian Gill (TDA)
03/05/2011
Publicis geographical revenue profile getting closer to Omnicom
Bob Willott
26/04/2011
Ofcom's 'most missed' media misses the point
David Brennan
20/04/2011
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