Thursday, 5 May 2011

Marketing Daily - All you need to know about Reckitt Benckiser's new chief exec; plus Facebook, British Airways, Innocent, and Mumsnet

Having trouble viewing this? View in web browser View text-only version
 
Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
Reckitt Benckiser after Becht: a hard act to follow
Gemma Charles,
05 May 2011
 

There is a change at the top of FMCG powerhouse Reckitt Benckiser,...

Reckitt Benckiser has 17 global 'powerbrands'
 
 
Facebook Studio: a creative platform for brands
Sarah Shearman,
05 May 2011
 

Facebook is keen to court brands, but must still keep consumers in...

Facebook Studio: pitched as an opportunity for creativity and learning for brands
 
 
BA taps into Olympic connections
Ed Owen,
05 May 2011
 

BA today launches a new advertising campaign with its Olympic ambassadors that...

BA 'Great Britons': Heston Blumenthal
 
 
Domino's to integrate behavioural economics
Andrew McCormick,
05 May 2011
 

Domino's Pizza has become one of the first brands in the UK...

Domino's: using behavioural economics in its marketing
 
 
Mumsnet targets older internet users with Gransnet launch
Sarah Shearman,
05 May 2011
 

Mumsnet, the influential website for mothers, has launched a spin-off site called...

Gransnet: offshoot of Mumsnet
 
 
Innocent's Goyder jumps ship to Brand Development
John Reynolds,
05 May 2011
 

Innocent marketing executive Jo Goyder has left the company after just over...

Innocent: marketing executive Iain Leopold
 
 
Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach
Kate Waters, Strategy Partner, Now,
04 May 2011
 

Well-crafted campaign turns traditional insurance sell on its head to gain consumer...

Direct Line portrays the salesman as the nice guy
 
 
 
Also in the News
 
Editor's comment: All eyes on Kapoor at Reckitt
Noelle McElhatton,
05 May 2011
 
FindaProperty.com owner embarks on TV ad push
Sarah Shearman,
05 May 2011
 
Kellogg launches Rice Krispies Squares Facebook game
Sarah Shearman,
05 May 2011
 
We'll Call You - PlayStation Network
05 May 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Neuroscience and neuromarketing
Alan Mitchell
 

"Then there's your brain. Your brain is built of cells called neurons and glia - hundreds of billions of them. Each one...

 
 
Online retailers ditch marketing agencies at their peril
Scott Knox
 

Using external marketing agencies gives in house marketing teams access to fresh ideas and different points of view.   For many...

 
 
Brands as information services
Alan Mitchell
 

  How can brands best adjust to an environment of attention poverty, independent peer-to-peer communication and increasingly informed and empowered consumers?...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week
Manager, Brand & Communications, Rio Tinto
Negotiable, Paddington - London
Senior Account Manager - London, Dynamic New Alliances
£30K - £38K, Central London
Senior Brand Manager, Jarlett de Grouchy
£46000 - £52000 per annum + car + bonus, Berkshire
Senior Manager - Product Marketing, Badenoch & Clark
£80000 - £100000 per annum + excellent benefits package, London
Marketing & PR Executive, Fabric
Excellent, Windsor
Acquisition Marketing Manager, GIM Recruitment
£45k + Benefits (incl. Subsidised Gym, Life Assurance etc.), London
Account Director - Digital / Creative Agency, The Blueprint
£55000 - £60000 per annum + bonus + package, City of London
Senior Account Manager [Top 5 integrated agency] - up to £36k, Fill Recruitment Ltd
Up to £37k, W1
ASP .Net Developer, JM Digital
£280 - £400 per day, London
Public Relations Manager, Adam Recruitment
£30000 - £35000 per annum, Manchester
Search More Jobs
 
  Manage my bulletins   Send to a friend   Unsubscribe from this bulletin
 Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in 
 
 Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing 
© Haymarket 1957 - 2011 All rights reserved

No comments:

Post a Comment