Digital PM - Hill and Knowlton, C4, Dunhumby, Euro RSCG, Twitter

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Hill & Knowlton to help turn east London into tech hub by Sara Luker 24 May 2011, 08:41AM Hill & Knowlton has been called in to help establish east London as Europe's answer to Silicon Valley. Channel 4 chief lays out digital future by Ben Bold 24 May 2011, 04:05PM Channel 4 will use emerging technology to add a "fourth dimension" to its interaction with viewers and exploit the growing sophistication of data to give better value to advertisers, according to the channel's chief executive, David Abraham. Dunnhumby acquires word-of-mouth specialist BzzAgent by Daniel Farey-Jones 24 May 2011, 08:30AM International purchase data analysis company Dunnhumby has acquired US-based BzzAgent, a specialist in generating word-of-mouth product recommendations, in a deal reported to be worth up to $60m. Euro RSCG and Chivas Regal create online film charting 20th century by Ben Bold 24 May 2011, 12:45PM Euro RSCG London has created an online film charting the history of Chivas Regal's 25 Year Old luxury whisky, from its birth in 1909, through its discontinuation during Prohibition and the Great Depression, to its relaunch in 2007. Twitter acquires Tweetdeck for $40m by Sarah Shearman 24 May 2011, 12:21PM Twitter has acquired Tweetdeck, the London-based desktop application start-up, for $40m (£24.8m). Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Also in the news Olympic partners face online guerilla marketing blitz by Nicola Clark, 24 May 2011, 08:30AM Google hires P&G digital exec to drive YouTube sales by Sarah Shearman, 24 May 2011, 10:12AM ISBA launches mobile and digital measurement guides by Loulla-Mae Eleftheriou-Smith, 24 May 2011, 11:35AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Rosetta: a triumph of weight over wisdom? Bob Willott 18/05/2011 6 out of 10 ain't bad…but there's still a way to go Lindsey Clay 17/05/2011 The need for speed Stuart Aitken 16/05/2011 Twittle-tattle will only be 'first' in hindsight TESS ALPS 13/05/2011 Room for the Inns Lindsey Clay 09/05/2011   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders