Digital PM - Nielsen, Nectar, LBi, Gransnet, Mail on Sunday, Wallpaper, BR app chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Nielsen targets industry standard measure with VideoCensus launch by Ed Owen 18 May 2011, 04:20PM Nielsen has developed an industry approved tool to monitor streamed video, which it hopes will become the standard measure for streaming video from its July launch. Nectar launches virtual fashion high street by Ed Owen 18 May 2011, 12:14PM Nectar is launching a fashion site with its retail partners to compete directly with the likes of Asos. LBi appoints JWT's Kristin Ruby as client partner by Ed Owen 18 May 2011, 10:45AM Lbi has appointed Kristin Ruby, global director for JWT, as client partner. Gransnet age group 'more open to brands', claims Mumsnet founder by Sarah Shearman 18 May 2011, 11:28AM Brands will find a more receptive audience on Gransnet, Mumsnet's new spin-off for grandmothers, than the original site, according to co-founder and chief executive Justine Roberts. Mail on Sunday positions itself as e-commerce driver by Arif Durrani 18 May 2011, 11:00AM The Mail on Sunday has come out fighting for its share of advertising budgets, drawing on research to demonstrate its strength as a gateway to receptive consumers in the digital age. Wallpaper magazine allows readers to personalise Rolex ad by Oliver Luft 18 May 2011, 12:35PM Readers of IPC Media's Wallpaper are being offered the chance to design their own Rolex ad, to be featured in a personalised copy of the August issue of the magazine. ITV and Maplin make new entries to BR app chart by Daniel Farey-Jones 18 May 2011, 03:55PM ITV's recently released 'This Morning Food' app features among a crop of new entries in this week's BR branded app chart. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Also in the news Microsoft's Skype deal could be a game-changer for mobile, say agencies by Ed Owen, 18 May 2011, 09:45AM Intellectual property law overhaul 'could provide £7.9bn economic boost' by Sarah Shearman, 18 May 2011, 11:30AM Harrods launches iPhone app by Ed Owen, 18 May 2011, 09:45AM Samsung readies £7m campaign to push Smart TVs by Ed Owen, 18 May 2011, 09:00AM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs 6 out of 10 ain't bad…but there's still a way to go Lindsey Clay 17/05/2011 The need for speed Stuart Aitken 16/05/2011 Twittle-tattle will only be 'first' in hindsight TESS ALPS 13/05/2011 Room for the Inns Lindsey Clay 09/05/2011 To pitch or not to pitch but who's asking the question? Adrian Gill (TDA) 03/05/2011   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders