Thursday, 19 May 2011

Marketing Daily - TUI to use brands to plug pension deficit; plus Jaguar, VisitEngland, Sara Lee and O2

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
Behavioural economics: When push comes to nudge
Andrew McCormick,
19 May 2011
 

A growing number of big brands and agencies are applying the principles...
TfL's Barclays Bike scheme enabled behavioural change rather than telling people to alter their habits
 
 
TUI shores up pensions with Thomson and First Choice brands
Loulla-Mae Eleftheriou-Smith,
19 May 2011
 

TUI Travel, the holiday operator, has had its Thomson and First Choice...
TUI: to use brands to plug its pensions gap
 
 
Jaguar moves into horse racing sponsorship
Oliver Luft,
19 May 2011
 

The Jockey Club, the largest commercial group in horse racing, has named...
Jaguar: becomes first official partner of The Jockey Club
 
 
VisitEngland launches iPhone app
Loulla-Mae Eleftheriou-Smith,
19 May 2011
 

VisitEngland, the tourist board, has launched a free iPhone app to provide...
VisitEngland: free iPhone app promotes UK-based holidays
 
 
Jamie Oliver enters social gaming with Facebook
Oliver Luft,
19 May 2011
 

Jamie Oliver is extending his personal brand and taking his first step...
Jamie Oliver: joins Restaurant City
 
 
O2 to launch 'mobile wallet' with Visa as partner
John Reynolds ,
19 May 2011
 

O2 has announced that Visa is to be its first partner when...
O2: Visa named as debut partner for its mobile contactless payment scheme
 
 
Nick van Holstein leaves Unilever
John Reynolds,
19 May 2011
 

FMCG veteran Nick van Holstein is leaving Unilever to join Swedish personal...
Nick van Holstein: leaves Unilever for Swedish group SCA
 
 
 
Also in the News
 
Manchester City ramps up digital fan interaction
Sarah Shearman,
19 May 2011
 
Timberland launches geocaching treasure hunt
Sara Kimberley,
19 May 2011
 
 
 
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