Monday, 23 May 2011

Digital AM - London 2012, Twitter, Foster's, Pilsner Urquell, Playboy, plus The Wall > SEO and PR

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Latest news
Locog launches auction for 2012 online advertising opps
Locog launches auction for 2012 online advertising opps
by John Reynolds
23 May 2011, 11:43AM
London Olympic organisers will auction advertising spots on the London 2012 official website and other digital properties, and anticipates millions of digital enquiries ahead of next year's games.
Twitter ups UK drive as boss relocates to accelerate office rollout
Twitter ups UK drive as boss relocates to accelerate office rollout
by Sarah Shearman
23 May 2011, 09:50AM
Twitter is poised to open a new office in London, following the relocation of Tony Wang, a senior Twitter executive from its head office in San Francisco, to "get Twitter started in the UK".
Foster's Aussie agony uncles return in two online ads
Foster's Aussie agony uncles return in two online ads
by Sara Kimberley
23 May 2011, 08:45AM
Heineken UK is releasing two more instalments of its Dan and Brad agony uncle ads for Foster's, which will run online.
Pilsner Urquell launches 'Legends' online campaign
Pilsner Urquell launches 'Legends' online campaign
by Sara Kimberley
23 May 2011, 08:52AM
SABMiller is launching a global online animated ad for its Pilsner Urquell brand, based on a storybook-format and with a heavy social media element.
Playboy archives its entire back catalogue for the iPad
Playboy archives its entire back catalogue for the iPad
by John Reynolds
20 May 2011, 05:20PM
Playboy is archiving its entire magazine content online for the first time with the launch of a subscription service for the iPad called iPlayboy.
Adland

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Sports blog named Premiership super-injunction player on April 14
@gordonmacmillan
23/05/2011
SEO - the Glaring Gap in the PR Skillset
Chris Lee
23/05/2011
Goodby, Silverstein poke fun at ad agenices for failing to get social media
@gordonmacmillan
23/05/2011
Government names new 'Twitter Tsar' as Guardian's Mike Bracken appointed
Polly Becker
20/05/2011
Does Twitter make you stupid? Twitter spats and the problem with social media
@gordonmacmillan
20/05/2011
Facebook, the word of mouth ad network
Peter Goodman
20/05/2011
Poor delivery is Achilles heel for ecommerce Shutl is changing that
Fadi Shuman
19/05/2011
Facebook - an effective content channel, as long as you know why…
Malcolm Coles
19/05/2011
Twitter passes the 300 million registered account mark
@gordonmacmillan
19/05/2011
Five ways brands are using crowdsourcing in 2011
Sue Keogh
18/05/2011
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