| Latest news | |  | | | | | Saab, the Swedish car marque, is looking for a lead agency to handle its estimated £70 million global advertising account. | | |  | | | | | Steve Gatfield, the former Lowe Worldwide chief executive, is joining Naked Communications as its global co-chairman. | | |  | | | | | Daily Mail & General Trust's (DMGT's) move away from promotional DVD and CD giveaways with the Daily Mail and its other national titles helped lift operating profits by nearly 18% across its national newspaper division, Associated Newspapers. | | |  | | | | | Unicef, the international charity that campaigns for the rights of children, is seeking a global agency to handle a campaign in the run up to Christmas. | | |  | | | | | Cheryl Cole is understood to have been axed from the US version of 'The X Factor', clearing a path for the programme's presenter and Pussycat Doll Nicole Scherzinger to take her place. | | |  | | | | | Ladbrokes has called a review of its £8 million advertising account, which is currently with M&C Saatchi. | | |  | | | | | Coca-Cola GB has created a digital game for its Dr Pepper brand, challenging teens to become president of the "Pepperhood". | | |  | | | | | RAC, the breakdown service, has appointed Rapier as the lead agency on its £7 million direct marketing and digital business. | | |  | | | | | Strongbow, the UK's biggest-selling cider brand, has unveiled a new experiential concept for its festival marketing activity. | | | | | Intelligence | |  | | | | | Olympic followers are almost 50% more likely than the national average to believe that sponsoring the games gives companies a better image, according to new data from Kantar Media's TGI survey. | | |  | | | | | The brand's latest TV ad is a first step toward adding more humanity and charm. | | |  | | | | | What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey? Nick Cooper, UK managing director of Millward Brown Optimor, explains why it has taken top spot. | | | | | | | Latest jobs | | | | | |  | | |
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