Latest news | | | | | | L'Oréal has picked Gyro to handle its estimated £20 million UK customer relationship marketing account after a competitive pitch. | | | | | | | In a wide-ranging interview, Phil Winters of customer experience consultancy Peppers & Rogers covers issues from how companies can adapt to social media, to Apple's "unethical" behaviour with location data. | | | | | | | WPP Digital has bought a minority stake in nPario, a US-based company that collates and analyses large volumes of data for marketing, for $5m (£3.07m). | | | | | | | Nectar is launching a fashion site with its retail partners to compete directly with the likes of Asos. | | | | | | | Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn) last week, according to industry specialists. | | | | | | | The Institute of Direct Marketing has changed its name to the Institute of Direct and Digital Marketing, but will retain the acronym IDM. | | | | | | | It's been a busy couple of weeks for people who think about privacy and data. Lots of surprises to consider, policy to invent and behaviour to interpret. And we're only at the beginning of lots of this stuff. | | | | | | | Proximity London has poached OgilvyOne's deputy managing director Chris Slough for the same role. | | | | | | | I have sometimes been described as, quote "a hard-core DM-er". Fair enough. It is true that I am reasonably well-versed in the reasons why an advertiser might require a tangible response to their communications and how to generate said action. | | | | | | | Mindshare Worldwide has appointed Gary Armitage to the position of European head of Business Planning. | | | | | | | Everything Everywhere has signalled its intention to turn T-Mobile and Orange into bigger media propositions with the appointment of Barry Llewellyn in the newly created role of director of mobile media and advertising. | | | | | | | An Abundance, the direct marketing start-up founded by Chris Ward and Amanda Phillips, has appointed Simon Darwell-Taylor as its creative partner. | | | | | | Latest jobs | | Synch Licensing Manager | Recruiter Blue Mountain Music | Salary Salary based on experience | Location Notting Hill, London | | | | | | | |
No comments:
Post a Comment