Thursday, 19 May 2011

DM Bulletin from Brand Republic - Gyro, Phil Winters, WPP, Nectar, Skype

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Gyro wins £20m CRM account from L'OrĂ©al
Gyro wins £20m CRM account from L'Oréal
by Sara Kimberley
19 May 2011, 10:35AM
L'Oréal has picked Gyro to handle its estimated £20 million UK customer relationship marketing account after a competitive pitch.
Make social a key touchpoint, says customer expert Phil Winters
Make social a key touchpoint, says customer expert Phil Winters
by Daniel Farey-Jones
19 May 2011, 02:53PM
In a wide-ranging interview, Phil Winters of customer experience consultancy Peppers & Rogers covers issues from how companies can adapt to social media, to Apple's "unethical" behaviour with location data.
WPP makes $5m investment in US data analytics company
WPP makes $5m investment in US data analytics company
by Ed Owen
17 May 2011, 10:45AM
WPP Digital has bought a minority stake in nPario, a US-based company that collates and analyses large volumes of data for marketing, for $5m (£3.07m).
Nectar launches virtual fashion high street
Nectar launches virtual fashion high street
by Ed Owen
18 May 2011, 12:14PM
Nectar is launching a fashion site with its retail partners to compete directly with the likes of Asos.
Microsoft's Skype deal could be a game-changer for mobile, say agencies
Microsoft's Skype deal could be a game-changer for mobile, say agencies
by Ed Owen
18 May 2011, 09:45AM
Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn) last week, according to industry specialists.
IDM changes name to include digital
IDM changes name to include digital
by Daniel Farey-Jones
19 May 2011, 11:10AM
The Institute of Direct Marketing has changed its name to the Institute of Direct and Digital Marketing, but will retain the acronym IDM.
Media Perspective: Do we want privacy more than services based on our data?
Media Perspective: Do we want privacy more than services based on our data?
by Russell Davies
19 May 2011, 12:01AM
It's been a busy couple of weeks for people who think about privacy and data. Lots of surprises to consider, policy to invent and behaviour to interpret. And we're only at the beginning of lots of this stuff.
Proximity poaches OgilvyOne's deputy MD Chris Slough
Proximity poaches OgilvyOne's deputy MD Chris Slough
by Sara Kimberley
19 May 2011, 11:11AM
Proximity London has poached OgilvyOne's deputy managing director Chris Slough for the same role.
CREATIVE STRATEGY: Innocent. Guilty of being just a bit silly
CREATIVE STRATEGY: Innocent. Guilty of being just a bit silly
by Simon S Kershaw
19 May 2011, 11:11AM
I have sometimes been described as, quote "a hard-core DM-er". Fair enough. It is true that I am reasonably well-versed in the reasons why an advertiser might require a tangible response to their communications and how to generate said action.
Mindshare Worldwide names Armitage European head of Business Planning
Mindshare Worldwide names Armitage European head of Business Planning
by Mark Banham
17 May 2011, 03:28PM
Mindshare Worldwide has appointed Gary Armitage to the position of European head of Business Planning.
Everything Everywhere to expand ad sales offering
Everything Everywhere to expand ad sales offering
by Sarah Shearman
13 May 2011, 10:50AM
Everything Everywhere has signalled its intention to turn T-Mobile and Orange into bigger media propositions with the appointment of Barry Llewellyn in the newly created role of director of mobile media and advertising.
An Abundance hires Simon Darwell-Taylor as creative partner
An Abundance hires Simon Darwell-Taylor as creative partner
by Sara Kimberley
18 May 2011, 01:17PM
An Abundance, the direct marketing start-up founded by Chris Ward and Amanda Phillips, has appointed Simon Darwell-Taylor as its creative partner.
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