Thursday 26 May 2011

Campaign Daily Fix - Ladbrokes, Saab, Naked, RAC, Unicef, London 2012

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Campaign Daily Fix
 
26 May 2011  
Latest News
Ladbrokes is reviewing its ad account
Ladbrokes in £8m ad review
Matt Williams, 26 May 2011

Ladbrokes has called a review of its £8 million advertising account, which is currently with M&C Saatchi.

 
Saab has issued global brief
Saab puts £70m global ad task up for pitch
Anne Cassidy, 26 May 2011

Saab, the Swedish car marque, is looking for a lead agency to handle its estimated £70 million global advertising account.

 
Steve Gatfield, Naked Communications' global co-chairman
Steve Gatfield takes helm at Naked
Ian Darby, 26 May 2011

Steve Gatfield, the former Lowe Worldwide chief executive, is joining Naked Communications as its global co-chairman.

 
RAC has moved business into Rapier
RAC picks Rapier for £7m DM and digital
Sara Kimberley, 26 May 2011

RAC, the breakdown service, has appointed Rapier as the lead agency on its £7 million direct marketing and digital business.

 
Unicef is looking for an agency
Agencies line up for Unicef creative brief
Sara Kimberley, 26 May 2011

Unicef, the international charity that campaigns for the rights of children, is seeking a global agency to handle a campaign in the run up to Christmas.

 
Olympic outdoor sites: less than half have sold
London 2012 sites prove a tough sell
Maisie McCabe, 26 May 2011

Official sponsors have snapped up less than half of the outdoor sites available during the London 2012 Olympic Games, according to media buying sources.

 
 
Also in the News
M&C Saatchi lands Siemens ad brief
Campaign staff, 26 May 2011
Porsche kicks off digital agency hunt
Campaign staff, 26 May 2011
UKTV seeks agency for Gold ad project
Anne Cassidy, 26 May 2011
Sony looks to add agencies to new social media roster
Matt Williams, 26 May 2011
 
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Latest Work
B&Q 'DIY horror: The Shining' by Dare
B&Q 'DIY horror' by Dare
25 May 2011

B&Q has launched an online campaign, by Dare, which spoofs cult horror movies to demonstrate that B&Q takes the fear out of DIY.

 
Audi ‘a day in the life of an Audi driver’ by BBH
Audi 'a day in the life of an Audi driver' by BBH
25 May 2011

Audi is to air a two-and-a-half minute film made by Bartle Bogle Hegarty during the UEFA Champions League final as part of its lead up to the Le Mans 24-hour...

 
La Senza 'nudist beach' by Karmarama
La Senza 'nudist beach' by Karmarama
26 May 2011

Karmarama has created an interactive Facebook campaign to promote La Senza's new swimwear collection for the summer.

 
More Work
 
Blogs
Latest Blog Entries
It's not really about Ryan's privacy
Jeremy Lee

With its headline 'Naming Private Ryan', the Daily Mirror was credited with coming up with the best headline following the...

LIES, DAMNED LIES, AND STATISTICS
Dave Trott

A couple of years back a small story in The Guardian caught my eye. That year, forty thousand people died...

Will you marry me?
Lolly and Nat

I don't know about you but it's that time of year again when the wedding invites flood in and before...

Celebrity Big Bother
Steve Henry

It's not been a good week for masculine sexuality. Celebrity Homo Erectus proving, as ever, that he can't keep it...

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