Tuesday, 10 May 2011

Campaign Daily Fix - Grey, JWT, Gu, Lucozade Sport, commercial radio's Sony Award winners

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Campaign Daily Fix
 
10 May 2011  
Latest News
Hourston leaves Grey
Chief strategy officer Neil Hourston leaves Grey
Anne Cassidy, 10 May 2011

Neil Hourston, Grey's chief strategy officer for EMEA, is leaving the agency.

 
Brand Toys: JWT develops brand visualisation website
JWT animates 3,000 brands as virtual toys
Ed Owen, 10 May 2011

JWT has developed a brand visualisation website, allowing brands to be shown as cuddly teddies or monsters, to compare brand characteristics.

 
Gu Puds: first national TV campaign
Gü launches first national TV ad
Sara Kimberley, 10 May 2011

Premium dessert brand Gü is launching its first national TV ad campaign as part of its biggest investment to date as it relaunches its range under one brand name, Gü...

 
Lucozade Lite: Los Angeles skaters feature in latest ad
Lucozade Sport Lite pictures LA skaters
Loulla-Mae Eleftheriou-Smith, 10 May 2011

Lucozade Sport, the sports drink brand, is continuing its 'Yes' campaign by Grey London, with a new ad highlighting its Lite variant.

 
Sony Radio Academy Award winners
Commercial radio takes home 14 Sonys
Maisie McCabe, 10 May 2011

TalkSport, Absolute Radio and Global Radio romped home at the Sony Radio Academy Awards last night with three Golds, while GMG Radio's Real Radio network bagged two Golds as commercial...

 
 
Also in the News
ITV expected to confirm ad slowdown
Maisie McCabe, 09 May 2011
Microsoft to make shock purchase of Skype
Ed Owen, 10 May 2011
Google to launch music streaming service
Ed Owen, 10 May 2011
 
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Latest Work
Gü 'give in to Gü' by DDB UK
Gü 'give in to Gü' by DDB UK
10 May 2011

Premium dessert brand Gü has released its first ad by DDB UK since winning the business last year.

 
Fox's 'Ambers' by Mother
Fox's Biscuits 'Ambers' by Mother
09 May 2011

To celebrate the launch of the new 'everyday indulgence' range, Ambers, thw Fox's panda Vinnie, makes a return introducing his new race horse.

 
ITV 'perspectives' by BBH
ITV 'perspectives' by BBH
09 May 2011

ITV has launched its new arts strand 'Perspectives' with a new campaign consisting of long copy print executions.

 
Walkers 'fall in love with the groove' by AMV BBDO
Walkers 'fall in love with the groove' by AMV BBDO
09 May 2011

Walkers has launched its Crinkles product line with a tonge-in-cheek music video ad starring supermodel Elle Macpherson.

 
More Work
 
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