Monday 23 May 2011

Digital PM - La Senza, X-Men, CNBC, Engine/Westwood

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La Senza rolls out summer bikini 'lookbook' on Facebook
La Senza rolls out summer bikini 'lookbook' on Facebook
by Sarah Shearman
23 May 2011, 03:39PM
La Senza, the underwear brand, has created an interactive swimwear 'lookbook' that allows consumers to purchase bikinis directly from a film hosted on Facebook.
X-Men activity merges mobile and outdoor
X-Men activity merges mobile and outdoor
by Daniel Farey-Jones
23 May 2011, 03:15PM
A select few mobile phone users can watch the trailer for the new 'X-Men' film from today by simply holding their phone next to designated bus shelter posters in central London for several seconds.
CNBC promotes web launch with ad campaign
CNBC promotes web launch with ad campaign
by Arif Durrani
23 May 2011, 12:02PM
CNBC, the global news information company, is rolling-out an ad campaign today to promote the European edition of its website cnbc.com.
'Engine are like the Wu-Tang Clan of comms', says Tim Westwood
'Engine are like the Wu-Tang Clan of comms', says Tim Westwood
by Arif Durrani
23 May 2011, 12:30PM
Engine, the integrated marketing group, is credited as being the Wu-Tang Clan of the communications world by influential radio DJ and MTV presenter Tim Westwood.
Adland

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Also in the news
Locog launches auction for 2012 online advertising opps
by John Reynolds, 23 May 2011, 11:43AM
Twitter ups UK drive as boss relocates to accelerate office rollout
by Sarah Shearman, 23 May 2011, 09:50AM
Pilsner Urquell launches 'Legends' online campaign
by Sara Kimberley, 23 May 2011, 08:52AM
Foster's Aussie agony uncles return in two online ads
by Sara Kimberley, 23 May 2011, 08:45AM
Playboy archives its entire back catalogue for the iPad
by John Reynolds, 20 May 2011, 05:20PM
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From the blogs
Rosetta: a triumph of weight over wisdom?
Bob Willott
18/05/2011
6 out of 10 ain't bad…but there's still a way to go
Lindsey Clay
17/05/2011
The need for speed
Stuart Aitken
16/05/2011
Twittle-tattle will only be 'first' in hindsight
TESS ALPS
13/05/2011
Room for the Inns
Lindsey Clay
09/05/2011
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