Tuesday, 31 May 2011

Campaign Daily Fix - Brand Republic, Cadbury, Champions League, Fifa sponsors, Tesco

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Campaign Daily Fix
 
31 May 2011  
Latest News
The Brand Republic Group of digital business titles
Brand Republic Group to introduce digital subscription model
Rich Sutcliffe, 31 May 2011

The Brand Republic network of digital business publications, which includes sister online destinations of industry bibles Campaign, Marketing, PRWeek and Media Week, will introduce digital subscriptions across all titles this...

 
Cadbury's Bliss: latest press ad pulled over racism claims
Cadbury's pulls ad after racism claims
Sara Kimberley, 31 May 2011

Cadbury has pulled a press ad created by Fallon after supermodel Naomi Campbell suggested it was an openly racist attack against her.

 
Lynx Dry Full Control 'Premature Perspiration' by BBH
UEFA Champions League Final: Barca 3, Man United 1, ITV £8m
Maisie McCabe and Loulla-Mae Eleftheriou-Smith, 28 May 2011

The UK experienced something of its very own 'Super Bowl' moment tonight, when a range of major brands chose to invest millions of pounds to showcase new products during Barcelona...

 
Sepp Blatter: Fifa president
World Cup sponsors raise concern over Fifa
Daniel Farey-Jones, 31 May 2011

Coca-Cola has joined Adidas in expressing disquiet about the goings-on at world football's governing body Fifa, which suspended two members over the weekend.

 
Tesco: plans to expand in China, India and the US
Tesco pinpoints US, India and China as growth markets
John Reynolds, 31 May 2011

Tesco has earmarked China, India and the US as its three target growth markets and is expected to launch ranges of new brands this year.

 
 
Also in the News
Simon Kelner to star in Indy's ad for i newspaper
John Reynolds, 31 May 2011
MasterCard hires Paul Trueman for top UK marketing role
Alex Brownsell, 31 May 2011
 
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Latest Work
Prison Reform Trust Ć¢€˜take kids out of the pictureĆ¢€™ by Pd3
Prison Reform Trust 'take kids out of the picture' by Pd3
31 May 2011

The Prison Reform Trust has launched a cross-platform campaign created by Pd3 aimed at raising awareness of 'Out of Trouble', an initiative to reduce the number of children and young...

 
Credit Suisse 'Helping Roger Federer relax' by Euro RSCG
Credit Suisse 'helping Roger Federer relax' by Euro RSCG
31 May 2011

Euro RSCG London has launched a global TV campaign for Credit Suisse on the back of an international press, poster and digital campaign featuring Roger Federer.

 
La Senza 'nudist beach' by Karmarama
La Senza 'nudist beach' by Karmarama
26 May 2011

Karmarama has created an interactive Facebook campaign to promote La Senza's new swimwear collection for the summer.

 
More Work
 
Blogs
Latest Blog Entries
GAME-CHANGING THINKING
Dave Trott

Nearly 100 years ago, Herman Hesse wrote 'Steppenwolf'. At the end, the main character gets a chance to go back...

The thinwa
Steve Henry

  When Sir John Hegarty says something, it's always worth listening to. He's probably the pre-eminent advertising creative of this...

Steve Gatfield gets Naked and it's not cool
Ian Darby

Ten years ago, the terribly cool Naked Communications team would have baulked at hiring a man in a suit with...

It's not really about Ryan's privacy
Jeremy Lee

With its headline 'Naming Private Ryan', the Daily Mirror was credited with coming up with the best headline following the...

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