| Latest news | |  | | | | | RAC, the breakdown service, has appointed Rapier as the lead agency on its £7 million direct marketing and digital business. | | |  | | | | | International purchase data analysis company Dunnhumby has acquired US-based BzzAgent, a specialist in generating word-of-mouth product recommendations, in a deal reported to be worth up to $60m. | | |  | | | | | Website owners will be given one year to "get their house in order" before the new EU cookies law is enforced, the Information Commission Office (ICO) has revealed today. | | |  | | | | | Virgin Holidays has appointed Sam Otter, the head of direct marketing at O2, as head of loyalty and customer insight. | | |  | | | | | Recently, I needed to buy some military boots (it's a long story). As luck had it, a friend made me aware of Shipton & Heneage. | | |  | | | | | Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell. | | |  | | | | | Warning - this is probably going to be boring. I even considered abandoning the topic - data, data loss and data policy - and doing one of my now traditional post-Eurovision, Social Media Second Screen round-ups. But, no, we have to get through this ... | | |  | | | | | In an age of information overload, digital marketers could learn a lot from the personalisation and value pursued by direct mailers, writes Kim Benjamin . | | |  | | | | | Google is expanding its social search service by making it available in an additional 19 languages from next week, with more to follow. | | |  | | | | | Channel 4 will use emerging technology to add a "fourth dimension" to its interaction with viewers and exploit the growing sophistication of data to give better value to advertisers, according to the channel's chief executive, David Abraham. | | | | | | | Latest jobs | | | Online Agency Sales Manager | | Recruiter Xchangeteam | | Salary £45000 - £55000 per annum + Uncapped commission + benefits | | Location City of London | | | | |  | | |
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