Breaking news from Brand Republic - DoH, Motorola, JWT, Coca-Cola, Microsoft/Skype, UEFA, JCDecaux, New Look, Paper Round

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Department of Health reveals priorities for slashed ads budget by Rachel Barnes 10 May 2011, 08:30AM The Department of Health (DoH) is putting £14m behind its Change4Life campaign, marking a U-turn by the government. Motorola puts £10m behind Atrix 4G UK launch by Sarah Shearman 10 May 2011, 08:30AM Motorola is backing the launch of its Atrix 4G handset with a £10m campaign positioning it as 'the world's most powerful smartphone'. JWT animates 3,000 brands as virtual toys by Ed Owen 10 May 2011, 08:30AM JWT has developed a brand visualisation website, allowing brands to be shown as cuddly teddies or monsters, to compare brand characteristics. Coca-Cola pushes products around mealtime consumption by Loulla-Mae Eleftheriou-Smith 10 May 2011, 08:30AM Coca-Cola is positioning its brands as an ideal meal accompaniment for families, under the strapline 'Meals taste better with Coca-Cola'. Microsoft to make shock purchase of Skype by Ed Owen 10 May 2011, 09:15AM Microsoft will announce today it has agreed to buy Skype for between $7bn and $8.5bn (£4.3bn-£5.2bn), four times the value analysts had placed on the company, according to reports. Gü launches first national TV ad by Sara Kimberley 10 May 2011, 08:45AM Premium dessert brand Gü is launching its first national TV ad campaign as part of its biggest investment to date as it relaunches its range under one brand name, Gü Puds. Companies prepare to bid for branded domain names by Sarah Shearman 10 May 2011, 08:30AM Marketers are gearing up to invest hundreds of thousands of pounds in buying their own brand as online domain names, amid fears that the new URLs will provoke confusion among consumers. UEFA creates TV identity for Euro 2012 by John Reynolds 10 May 2011, 08:30AM UEFA, European football's ruling body, is introducing a broadcast identity as it looks to generate interest ahead of next year's European Championships in Poland and Ukraine. JCDecaux reports organic revenue growth of 7.8% in Q1 by Maisie McCabe 10 May 2011, 09:18AM JCDecaux, the outdoor media owner, has reported organic revenue growth in the transport and street furniture divisions of its UK businesses, with transport leading the way with "strong double-digit" growth. New Look puts brand at centre of summer drive by Gemma Charles 10 May 2011, 08:30AM Fashion retailer New Look is embarking on a significant marketing drive aimed at raising the brand's profile and creating greater engagement with consumers. Paper Round (10 May) - Which clients are advertising in the national press? by Sarah Johnson 10 May 2011, 09:20AM Utility companies promote call-out services and car companies work out payment plans for today's newspaper readers. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Intelligence Reckitt Benckiser after Becht: a hard act to follow by Gemma Charles 05 May 2011, 12:01AM There is a change at the top of FMCG powerhouse Reckitt Benckiser, writes Gemma Charles, but will the new captain be a match for his wily predecessor? Facebook Studio: a creative platform for brands by Sarah Shearman 05 May 2011, 12:01AM Facebook is keen to court brands, but must still keep consumers in mind, says Sarah Shearman. Profile: Sally Cowdry, marketing director at O2 by Ed Owen 05 May 2011, 12:00AM Sally Cowdry, marketing director at O2, is leading the brand's innovative plans, including mobilising an army of phone gurus. Interview by Ed Owen. Think BR Andrew Walmsley on Digital: Apple dumb on privacy Brand's hiccup regarding user location is a lesson to marketers on respecting customers' concerns.   Also in the news Karlsson revamps McCann London and New York websites by Anne Cassidy, 09 May 2011, 03:30PM ICO issues advice on cookies law change by Daniel Farey-Jones, 09 May 2011, 04:15PM IPC unveils Woman magazine relaunch by Katherine Levy, 09 May 2011, 04:00PM News Corp/Sky decision still weeks away by Maisie McCabe, 09 May 2011, 04:27PM ITV expected to confirm ad slowdown by Maisie McCabe, 09 May 2011, 04:20PM Latest Blog Entries 'Yes to AV' campaign fiasco Hugh Salmon, 10 May 2011 NEVER MIND THE QUALITY, FEEL THE WIDTH Dave Trott, 10 May 2011 The Share Culture - could it be a brand's worst enemy? Chris Arnold, 09 May 2011 Deja booze Ian Moore, 09 May 2011 Revolutionary fizz Greg Taylor, 09 May 2011 Room for the Inns Lindsey Clay, 09 May 2011 Latest jobs Account Manager Recruiter Major Players Salary £27000 - £33000 per annum Location City of London Project Manager - iPad Magazine App Recruiter Propel Salary £50000 per annum Location London Account Director, London Recruiter Dynamic New Alliances Salary Up to £60K Location Central London Account Manager Recruiter Adam Recruitment Salary £22000 - £27000 per annum Location North West England Account Manager Recruiter Direct Recruitment Salary £30k + bens Location Central London Account Director Recruiter Firehorse Salary c.£45- 55k Location Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders