Tuesday 24 May 2011

Digital AM - Google/P&G, London 2012, ISBA, plus The Wall > Do we really want to be friends with brands?

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Latest news
Google hires P&G digital exec to drive YouTube sales
Google hires P&G digital exec to drive YouTube sales
by Sarah Shearman
24 May 2011, 10:12AM
Google has hired Lucas Watson, digital marketing executive at Procter & Gamble, as vice president, sales and marketing for YouTube and video.
Olympic partners face online guerilla marketing blitz
Olympic partners face online guerilla marketing blitz
by Nicola Clark
24 May 2011, 08:30AM
Olympic sponsors have been warned to brace themselves for a barrage of online guerrilla marketing ahead of the London 2012 Olympics.
ISBA launches mobile and digital measurement guides
ISBA launches mobile and digital measurement guides
by Loulla-Mae Eleftheriou-Smith
24 May 2011, 11:35AM
ISBA, the advertising association, has launched two best-practice guides for digital advertisers, focusing on mobile marketing and strategic planning for digital campaigns.
Think BR: Does the LinkedIn model have legs?
Think BR: Does the LinkedIn model have legs?
by Bob Willott
24 May 2011, 08:00AM
Behind the brouhaha surrounding the public issue of shares in LinkedIn there are some simple financial facts that need to be kept in mind, writes Bob Willott.
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