Friday, 6 May 2011

Campaign Daily Fix - Cadbury Dairy Milk, Volkswagen, Triumph, New business leagues

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Campaign Daily Fix
 
06 May 2011  
Latest News
Cadbury: latest Dairy Milk ad campaign features charity shop scenario
New Dairy Milk ad sets charity shop clothes dancing
John Reynolds, 06 May 2011

Cadbury has taken inspiration from charity shop fashion and a 1980s hit for its latest Dairy Milk campaign, which includes a 90-second TV ad that will air tonight (6 May).

 
Vokswagen: Amorak pick-ups demolish tower as part of launch campaign
VW injects destruction into pick-up campaign
Sarah Shearman, 06 May 2011

Volkswagen is rolling out an integrated campaign for the launch of its new Amarok pick-up vehicle, which goes on sale in the UK on Monday (9 May).

 
Triumph: raising profile in Europe and the UK
Wunderman picks up Triumph digital
Sara Kimberley, 05 May 2011

Triumph International, the lingerie brand, has appointed Wunderman to handle its pan-European digital account.

 
Dormeo hands account to VCCP
New business leagues (6 May 2011)
06 May 2011

VCCP climb up the creative new business league after taking the account for global mattress brand Dormeo.

 
 
Also in the News
Big Awards names chairs of judging
Anne Cassidy, 06 May 2011
S.I.Partners opens Hong Kong office
Matt Williams, 05 May 2011
Albion picks up £10m Wonga.com
Matt Williams, 05 May 2011
DCM hires Simon Rees as managing director
Maisie McCabe, 05 May 2011
 
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Latest Work
Land Rover 'Defender passport' by RKCR/Y&R
Land Rover 'Defender passport' by RKCR/Y&R
04 May 2011

Land Rover has launched a press campaign in targeted media.

 
Range Rover ‘being Henry’ by The Brooklyn Brothers
Range Rover 'being Henry' by The Brooklyn Brothers
04 May 2011

Range Rover, the Land Rover owned car brand, has created an interactive Hollywood-inspired film with The Brooklyn Brothers to promote the Range Rover Evoque.

 
Pimms 'join the Pimms summer party' by Mother
Pimms 'join the Pimms summer party' by Mother
04 May 2011

Diageo has launched a new TV ad for Pimm's in the next stage of the interactive £4.6m 'Pimm's Summer Party' campaign for the brand.

 
More Work
 
Blogs
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It's baseball season again here in America.   Our home team is the Los Angeles Dodgers. Since some of us...

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