Monday, 9 May 2011

Campaign Daily Fix - Ad and media millionaires, Nike, Asda, Albion, National Lottery

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Campaign Daily Fix
 
09 May 2011  
Latest News
Sunday Times Rich List
Sunday Times Rich List: the media and advertising millionaires
Sara Kimberley, 09 May 2011

The owners of The Daily Telegraph, the Financial Times and the Daily Express are the top three media millionaires on this year's Sunday Times Rich List.

 
Nike's 'Write the Future' wins World's Best Idea at NYF
Nike's 'Write the Future' scoops best idea at NYF ad awards
Katherine Levy, 09 May 2011

Wieden + Kennedy Amsterdam has been awarded The World's Best Idea award for Nike's 'Write the Future' campaign at the 2011 New York Festivals International Advertising Awards.

 
Asda: lates campaign promotes Chosen By You range
Asda ads back Chosen By You range
Sara Kimberley, 09 May 2011

Asda has launched a campaign promoting its Chosen By You own-brand range, featuring young children talking about their favourite items.

 
Create Station: DIY YouTube video branding
Albion London launches bespoke YouTube skins
Sara Kimberley, 09 May 2011

Albion London has partnered with interactive video advertising platform Brainient to launch software that will allow social media users to create their own branding around a YouTube video.

 
National Lottery: first EuroMillions draw takes place next week
National Lottery introduces suave new character for EuroMillions ad
Sara Kimberley, 06 May 2011

Camelot, the National Lottery operator, is supporting the launch of its first Tuesday EuroMillions draw with an ad campaign featuring a carefree millionaire called Hector Riva.

 
 
Also in the News
Colgate sponsors breakfast on Heart
Maisie McCabe, 09 May 2011
Apple usurps Google as most valuable global brand
Ed Owen, 09 May 2011
YouTube nabs a fifth of all UK social traffic
Maisie McCabe, 06 May 2011
 
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Latest Work
Cadbury 'charity shop' by Fallon
Cadbury 'charity shop' by Fallon
09 May 2011

Cadbury Dairy Milk launched its next Glass and a Half Full film, continuing the campaign created by Fallon and following previous spots 'gorilla', 'trucks' and 'eyebrow dance'.

 
Public View - what did the public think of T-Mobile's royal wedding ad?
Public View - What did the public think of T-Mobile's royal wedding ad?
05 May 2011

The people surveyed unanimously enjoyed the ad, by Saatchi & Saatchi, saying that it was topical, lively and fun.

 
Heineken 'star player' by AKQA
Heineken 'star player' by AKQA
05 May 2011

Heineken has launched StarPlayer - a live 'dual screen' football game app that lets fans watch UEFA Champions League (UCL) matches on television whilst playing it in real-time, on a...

 
More Work
 
Blogs
Latest Blog Entries
Like Samoa - three new campaigns that push frontiers
Ian Darby

I was taken with today's news that the Pacific island of Samoa is to "jump forward in time by one...

Kramer versus Kessels
Steve Henry

I was approached the other day by a man in a donkey jacket and no trousers. No hang on a...

Can Simon Rees show media buyers the way in the dark?
Jeremy Lee

By any standards, cinema is a pretty small medium and one that its participants have largely struggled to grow.  ...

WHAT MAKES US TURN OFF OUR BRAINS?
Dave Trott

One of my favourite TED talks is by Jill Bolte Taylor. She is neuroanatomist, a specialised form of brain researcher....

Albion West Coast̢۪s start-up diary: Peanuts and Crackerjacks
Glyn Britton

It's baseball season again here in America.   Our home team is the Los Angeles Dodgers. Since some of us...

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