Friday, 13 May 2011

Marketing Daily - Coca-Cola at 125 years old, and how its marketers made the brand fizz; plus Waitrose, Bombardier, British Airways, and Dixons

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
Brand strategy: Making Coke's brand fizz
Alex Brownsell,
13 May 2011
 

As Coca-Cola celebrates its 125th anniversary, can the brand's marketers find inspiration...
Coca-Cola: celebrating its 125th anniversary
 
 
125 years of Coke: From Atlanta to Facebook
Nicola Clark,
13 May 2011
 

The brand history of Coke. From its creation by pharmacist John Pemberton,...
Coca-Cola celebrates 125 years
 
 
Waitrose throws focus on British produce
Ed Owen,
13 May 2011
 

Waitrose has launched a new campaign highlighting British produce, following a quintessentially...
Waitrose: latest ad campaign focuses on British seasonal produce
 
 
Profile: Niall O'Keeffe, marketing director at Dixons Retail
Ed Owen,
11 May 2011
 

Niall O'Keeffe, marketing director at Dixons Retail, has been revamping the business,...
Niall O'Keeffe, marketing director at Dixons Retail
 
 
Bombardier ramps up spend for new Rik Mayall campaign
Daniel Farey-Jones,
13 May 2011
 

Bombardier ale has brought in Rik Mayall to play the character of...
Bombadier ad: starring Rik Mayall
 
 
British Airways on path to strike-free brand relaunch
Loulla-Mae Eleftheriou-Smith,
13 May 2011
 

British Airways' cabin crew have reached an agreement with the airline that...
British Airways: agreement reached between airline and cabin crew union
 
 
 
Also in the News
 
Brand Health Check: Britain's Got Talent
Rachel Barnes,
12 May 2011
 
Helen Edwards on Branding: A slogan is forever
Helen Edwards,
11 May 2011
 
Andrew Walmsley on Digital: TV's new companion
Andrew Walmsley,
11 May 2011
 
 
 
Blogs & Forums
 
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For once, this blog isn't about TV. Well, perhaps a tad. You'll hardly notice.  It's about Twitter and (before you...
 
 
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Ben Hughes
 

    If someone had told me two years ago I would be using Twitter as my personal daily newswire,...
 
 
This one’s on me
Greg Taylor
 

PepsiCo announced the launch of its Social Vending System, a digital vending machine with an interactive touchscreen display that lets...
 
 
 
 
 
 
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