Tuesday 17 May 2011

Campaign Daily Fix - Ikea, Publicis, WPP, Kraft, Timberland

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Campaign Daily Fix
 
17 May 2011  
Latest News
Ikea: group's most recent ad campaign by Mother
Ikea recognised as Cannes Advertiser of the Year
Sara Kimberley, 17 May 2011

The Cannes Lions International Festival of Creativity is to present Ikea with its Advertiser of the Year Award.

 
Maurice Lévy: chairman and chief executive of Publicis Groupe
Publicis buys US digital agency Rosetta for £354m
Ed Owen, 17 May 2011

Publicis has bought the North America-based digital agency Rosetta Group for $575m (£354m), in an acquisition it claims takes digital to more than 30% of its total revenues.

 
Sir Martin Sorrell: chief executive officer of WPP Group
WPP makes $5m investment in US data analytics company
Ed Owen, 17 May 2011

WPP Digital has bought a minority stake in nPario, a US-based company that collates and analyses large volumes of data for marketing, for $5m (£3.07m).

 
Kenco Millicano: Passion ad breaks later this month
Kraft gets passionate in latest Kenco Millicano ad
Sara Kimberley, 17 May 2011

Kraft is bringing out a risqué TV ad and a Facebook game to promote Kenco's first whole bean instant coffee, Millicano.

 
Timberland: Formentor spot by Leagas Delaney
Timberland sets sail in global ad campaign
Sara Kimberley, 17 May 2011

The Timberland Company is aligning itself with sailing in its new global ad campaign, created by Leagas Delaney.

 
 
Also in the News
Aegis Media appoints former PHDiq boss Murray to lead digital role
Mark Banham, 17 May 2011
East Coast rail line in major ad push
Sarah Shearman, 17 May 2011
P&G's Roisin Donnelly tops Marketing's Power 100
Nicola Clark, 17 May 2011
 
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Latest Work
Selfridges 'project ocean' by 18 Feet & Rising
Selfridges 'project ocean' by 18 Feet & Rising
16 May 2011

Selfridges has launched a campaign created by 18 Feet & Rising that aims to call the public to action over depleting fish stocks.

 
Public View - What did the public think of Gü's new ad?
Public View - What did the public think of Gü's new ad?
16 May 2011

The public were generally charmed by the ad created by DDB UK, calling it attention grabbing, and cool, with a little bit of mystique.

 
O2 ‘Tinie Tempah’ by Drum PHD
O2 'priority tickets' by Drum PHD
15 March 2011

O2 has teamed up with Tinie Tempah with a gig trailer promoting priority tickets for his national tour which go on sale to O2 customers.

 
Coca-Cola ‘walls’ by Wieden+Kennedy Amsterdam
Coca-Cola 'walls' by Wieden+Kennedy Amsterdam
15 March 2011

Coca-Cola has launched a new global campaign, aimed at teens, which includes a TV spot and branded music video.

 
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