Tuesday 31 May 2011

Marketing Daily - Mastercard hires Trueman for top UK marketing role, Fifa, Ebay, Tesco, Kelner and Aviva

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
MasterCard hires Paul Trueman for top UK marketing role
Alex Brownsell,
31 May 2011
 

MasterCard has hired former LG marketer Paul Trueman to the role of...

Paul Trueman: head of marketing at Mastercard UK & Ireland
 
 
World Cup sponsors raise concern over Fifa
Daniel Farey-Jones,
31 May 2011
 

Coca-Cola has joined Adidas in expressing disquiet about the goings-on at world...

Sepp Blatter: Fifa president
 
 
Tesco pinpoints US, India and China as growth markets
John Reynolds,
31 May 2011
 

Tesco has earmarked China, India and the US as its three target...

Tesco: plans to expand in China, India and the US
 
 
Simon Kelner to star in Indy's ad for i newspaper
John Reynolds,
31 May 2011
 

Simon Kelner, the editor-in-chief of the i and The Independent, is to...

Simon Kelner: Independent editor-in-chief
 
 
Aviva brings in RPM for British athletics sponsorship
Loulla-Mae Eleftheriou-Smith,
31 May 2011
 

Aviva, the global insurance brand, has appointed marketing agency RPM to handle...

Aviva: Paul Whitehouse stars in 'ballroom' car insurance ad
 
 
Quidco cashback check-in app to rival Facebook Deals
Sarah Shearman,
31 May 2011
 

Quidco, the cashback and voucher code website, has launched a free "Check-in...

Quidco: launches its check-in app
 
 
Lib Dems unveil new marketing chief
Gemma Charles,
27 May 2011
 

The Liberal Democrat Party has created a marketing department and has appointed...

Collette Dunkely: joins the Lib Dems
 
 
Ebay research finds m-commerce still hampered by poor broadband
Sarah Shearman,
31 May 2011
 

The mobile commerce industry could be worth up to £19bn by 2021,...

Ebay research finds m-commerce still hampered by poor broadband
 
 
 
Also in the News
 
Cadbury's pulls ad after racism claims
Sara Kimberley,
31 May 2011
 
 
 
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